BUSINESS PLAN
Aligning with your key stakeholders is a critical step in bringing and communicating business value through marketing. Our core tool is the Mavenfirst Marketing Business Plan™ that will give you a clear direction, not only for you as an executive but also for your entire team, guiding them towards the shared vision.
This engagement ensures your team is guided towards a shared vision, shifting from leading based on actions or outputs to establishing clear accountabilities, expectations, and clarity.
Mavenfirst Marketing Business Plan™ supports you in achieving alignment with your stakeholders
Foundation for even greater value creation
The Marketing Business Plan serves as the foundation for creating a world-class marketing department. It clarifies the vision of how marketing brings even greater value to the organization and has a clear, strategic role.
A clear path: It paves the way for a clear vision, outlining what needs to be accomplished and setting achievable priorities.
The communication tool: It is the crucial first step in communicating business value and demonstrating exactly how tactical actions tie into big business numbers such as pricing power, competitiveness, and brand equity.
What can you expect?
Having business stakeholder alignment typically takes around four to six weeks, depending on your situation. It consists of 5–8 working sessions and some homework to do between the sessions.
Our approach is to work with you on a week-to-week basis and proceed step-by-step. We will help you think strategically, ask a bunch of questions, and ask you to consider your views from multiple angles. This way, the end result will be outstanding and written by your hand.
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Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
