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ABM Benchmarking —

Do you know where to focus on your ABM campaigns to achieve better results? Benchmarking is just the right service for you.

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ABM Benchmarking

Are you unsure of your ABM campaign’s performance? Do you feel something is missing, or your campaigns could be more effective? Or do you want to find more tactics to elevate your ABM? If you're looking for new ideas, recommendations, and best practices to improve your campaigns and achieve better results, you’re in the right place – we know what works and what doesn't.

The ABM Benchmarking is not just a simple analysis of your current ABM stage. It's a comprehensive overview of your ABM programs or campaigns, followed by a structured report that outlines specific areas for improvement and provides tailored recommendations for your current and future ABM programs.

You will gain a clear understanding of your ABM's current status and what you should focus on to improve the results.

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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

LATAA OPAS

When to benchmark your ABM campaigns or programs?

You want new perspectives, ideas, and recommendations to get better results with your ABM programs.

You’re not sure how your ABM programs or campaigns are performing and want to discover how to increase their impact.

You want to deliver better results and impact to get ABM really support your business.

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Elements of benchmarking

 

We understand that each ABM campaign is unique in its dedicated purpose and goals. That's why we tailor our recommendations based on your industry, organization, and ABM goals. 

We will review 1–3 completed ABM campaigns or programs through these five elements:

01. Planning process 

  • Goals and objectives

  • Account selection

  • Target group and decision-making unit 

02. Messaging

  • Level of personalization

  • Content

03. Channels and tactics

  • Tactics

  • Campaign distribution and channels

04. Sales and marketing alignment

  • Collaboration models

05. Operating & Reporting process

  • Metrics 

  • Reporting process 

  • Operating models

Deliverables

An overall analysis of your current ABM

Comprehensive analysis, which will give you a clear understanding of how your ABM campaigns or programs rank in relation to other players in the industry.

pattern-circle pattern-dot You will get an overall analysis of your current ABM by our consultants.

Plan of action and recommendations

Concrete and tailored recommendations will help you improve your ABM results.

pattern-circle pattern-dot Mavenfirst's consultants will give you concrete and tailored recommendations will help you improve your ABM results.

Insights and support to implement the recommendations

Dive into insights and learn during the process – and don’t worry – we’ll work with you and your team to ensure that the findings will see the daylight.

pattern-circle pattern-dot Mavenfirst's consultants will help you in implementing the changes based on findings.

Typical process and timeline —

Week 1 —

Kickstart meeting. Material requests.

Week 2 —

Material review. Workshop with you and key team members. If needed, interviews will be conducted to complete the information.

Week 3 —

The recommendations and Insights session will go through the findings and plan of action.

Week 4+ —

During the 1–2 months implementation we work closely with you and your team for guidance to ensure that you and your team can confidently put the recommendations into action.

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Kumppaninne markkinoinnin kehitysprojekteissa

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

Kumppaninne markkinoinnin kehitysprojekteissa

 

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. 

Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

 

 

Let's get started

Are you ready to improve your ABM results? Contact us, and let’s schedule a call.