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ABM Kickstarter —

Do you want to succeed in ABM properly and quickly? Don’t leave success in ABM to chance—let’s kickstart together.

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ABM Kickstarter

Implementing ABM without a solid plan can lead to wasted resources and missed opportunities. Our program ensures that you start on the right foot with a clear, structured plan tailored to your organization's objectives and challenges and you and your team succeed in executing that plan.

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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

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What is the ABM Kickstarter Program?

Our ABM Kickstarter Program ensures you hit the ground running with a clear, structured plan tailored to your organization's unique needs. The program contains all the crucial elements of the ABM program, from setting goals, objectives, and account selection to plan creation and execution. It sets the stage for success in this program and future campaigns as well.

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Why work with Mavenfirst?

We help you succeed at once.

We’ve been there tens of times. We navigated the bottlenecks and pitfalls of ABM programs and campaigns, and we know how to succeed. With an experienced partner to guide you, there's no need to learn through trial and error.

pattern-circle pattern-dot Mavenfirst's consultants help you succeed at one.

We bring our knowledge and experience to benefit you and your team.

We’ve developed ABM processes, structures, and frameworks that deliver results. Our test-proven models will help you and your team start your ABM journey and achieve results quickly. We also make sure that your team’s crucial ABM capabilities will increase during the project.

pattern-circle pattern-dot Mavenfirst's consultants will bring all their knowledge and experience to your benefit.

We know complex sales.

We understand what strategies, tactics, and tools perform in complex sales environments when working with long buying processes, multiple decision-makers, and complex services.

pattern-circle pattern-dot Mavenfirst knows complex sales.

What to expect?

Are you already excited about kickstarting ABM? Here is what you can expect to happen.

1 Discussion together

First, let’s ensure this is your service and that we’re the right partner to work with you and your team to achieve the desired results. Then, you’ll get an agreement and an NDA to sign. After that, let’s kickstart the project.

2 The first phase: Start

This phase consists of four to five workshops and typically takes two to three weeks to complete. As a result, you’ll have a solid foundation for your ABM program, including a defined target group, selected accounts, established goals and objectives, and a pilot model that aligns with your organization's needs and challenges. 

Moreover, you and your team will have a shared understanding of what ABM means for your organization, which will ensure smoother execution and better results.

We’ll cover these critical areas:

  • Educational training for key team members

  • Account selection 

  • ABM model (1:1, 1:Few, 1:Many) 

  • Goals and objectives 

  • Target group and decision-making unit

3 The second phase: Plan

As a result, you’ll have a clear, structured ABM plan that covers all the necessary elements to succeed in ABM. We will help you and your team to create the plan. This phase usually takes two to three weeks. We have around three to four workshops/meetings together across these four critical elements in order:

  • Customer/account Insight

  • Messaging and personalization

  • Campaigns, tactics, and channels

  • Metrics to measure pilot program success

4 The third phase: Implementation for three months.

We work closely with you and your team to successfully implement the ABM plan — in everything it takes to operate the ABM. We don’t offer production—there are better options, e.g., content creation and campaign building. Our specialty is supporting your team and your agencies to succeed.

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Kumppaninne markkinoinnin kehitysprojekteissa

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

Kumppaninne markkinoinnin kehitysprojekteissa

 

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. 

Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

 

 

Let's talk

Are you convinced that we could work together? Do you have questions or want to hear more? Contact us, and let’s have a call.