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Next Gen ABM —

Write your next ABM chapter with us – and get the value from day one

CONTACT US
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What’s next in your ABM journey?

Our Next Gen ABM is a spearhead service that helps you achieve even better performance with ABM and scale it to the next level in your organization. With the Next Gen ABM program, you can tap into the full potential of ABM — you’ll discover clear growth opportunities and gain access to the whole spectrum of ABM to your advantage.

We know every situation is different, and there are many purposes and possibilities for using ABM. With our service, you and your team will have the keys to achieving more performance and results and doing it more efficiently.

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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

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When should you have the
Next Gen ABM?


The Next Gen ABM program is designed for you and your team, who have already implemented and gained some experience with ABM campaigns or programs. If you want to take your ABM efforts to the next level and achieve greater results, then the Next Gen ABM program is the right choice.

  • You have already implemented ABM campaigns or programs, which have succeeded. But you want to scale up your ABM efforts and achieve even greater results.

  • You are looking to expand the way you work around ABM in your marketing team and create a structured operating model around that. 

  • You want to align your team members better and create a more collaborative and cohesive approach to ABM.

  • You want to add new channels and tactics to your ABM campaigns and make them available to your team quickly and easily.

  • You have decided the ABM to be a strategic part of your marketing strategy.

 

 

 

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Why should you work with Mavenfirst?

We bring proven operating models and ways of working to your advantage.

We have navigated the bottlenecks and pitfalls of scaling ABM and know how to overcome them. You’ll get tested models and processes that bring results. We also understand that there’s still room for creativity, and we know how to combine these approaches.

pattern-circle pattern-dot Mavenfirst brings proven operating models and ways of working to your advantage.

We bring value from day one.

Our projects are tailored to bring value from day one – you don’t need to wait months to see improvements and results.

pattern-circle pattern-dot Mavenfirst brings value from day one.

We create impact.

You can wait for typical results: better performance and more efficiency to run your day-to-day ABM programs. We’ve helped organizations operating in complex sales environments shift their ABM from tactical to strategic ABM to use the full spectrum of ABM’s potential and prove that value to the stakeholders, too.

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Typical process and timeline


Usually, the Next Gen ABM project takes two to three months to complete, plus three months of guidance support. We know it’s a lot of time – that’s why we guarantee that all the findings, recommendations, and changes can be agilely implemented along the way with your current programs.

Here is how the process works:

1 ABM Benchmarking: two to three weeks

First, you’ll get a deep overview of the current stage of your ABM programs and campaigns. We will give you key observations and recommendations based on materials, data, workshops, and interviews with your key team members.

You and your team can start implementing the findings and recommendations right after the benchmark, and we support you and your team in this.

 

2 ABM Growth Opportunities: one to two weeks

Based on the benchmark results, we will work with you and your team to uncover growth opportunities and unlock ABM’s full potential.

You’ll get a comprehensive analysis of which organizations and target audiences ABM would benefit the most from. We will also discover the right ABM model and the biggest growth opportunities – be it from new customers, existing customers, or both.

3 Planning Process

In this module, we’ll dive into your planning process to bring you battle-tested processes to leverage in your current and upcoming ABM campaigns. As a result, you’ll get a detailed and scalable ABM planning process that you can use in your team right away.

4 Tactical playbook

What tactics to use in different situations? Here, you will find an answer to one of the toughest questions in ABM. Based on your situation, industry, and goals, we’ll give you the best tactics to use that are designed just for you. You’ll get a comprehensive tactical playbook combined with benchmark data that works as a cornerstone in your next ABM campaigns.

5 Operating and reporting models

In this phase, we will provide you with the best models for successfully running your day-to-day ABM with sales and business. All the recommendations are tailored to your specific needs and to make that work with your resources.
Additionally, you will get recommendations on how to develop your reporting to prove the value of your ABM programs.

6 Implementation

We will build the roadmap with a realistic timetable for what actions to attack first, working with you and your team and supporting you to ensure the frameworks and tools are implemented successfully. 

7 Impact & Progress review with you around 3–6 months from the project

We want to ensure that you have successfully achieved your goals and taken the ABM to the next level!

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Kumppaninne markkinoinnin kehitysprojekteissa

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

Kumppaninne markkinoinnin kehitysprojekteissa

 

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. 

Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

 

 

Let's talk

Are you ready to take your ABM to the next level? Let’s talk.