OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
Goals & Metrics Program
How do you ensure that your marketing goals and objectives align with the overall business objectives at every level of your marketing strategy? What process do you and your team follow to set these goals? How do you choose the appropriate metrics? And, how do you ensure that the metrics you select effectively communicate the impact you're making?
Goals play a critical role in proving value; with goals, you identify the value. And we know that tracking only sales figures and pipeline metrics doesn’t reveal the full impact in complex sales environments.
We understand the challenges, and we know how to overcome them.
What to expect?
1. Kick-off
You’re ready to get started. First, let’s look at your challenges and goals for this project and agree together on ‘must have’ results. Your key team members will have homework to complete to send some materials and gather data, which typically takes a few hours.
2. Recommendations based on findings
We work with you and your selected team members to understand the goal-setting process, your priorities, and how you measure your marketing. Typically we have 2–3 workshops around goal-setting and metrics.
Based on these findings, we’ll give you recommendations and proprietary frameworks on how to set goals and use metrics to your advantage.
3. Guidance implementation
We will help you to execute the goal-setting process, and you and your team will learn to use the OOR model™, our framework for measuring marketing in complex sales environments. The project typically takes two to three months to complete, plus guidance support for three months.
4. Impact & Progress review
Approximately 3–6 months from the project, we want to ensure that you succeed in achieving the goals and implementing the change.
