How Marketing Impacts
the Lead-to-Revenue Process?

Building Blocks
For Complex Sales

This material dives into some strategic perspectives, but also provides concrete tools for ambitious marketing executives and teams who want to find ways to influence the lead-to-revenue process.

The whitepaper will help you identify the strategies and tools that will help you influence both directly and indirectly the progression of leads through the buying journey.

The eight chapters of this whitepaper cover a wide range of topics, from identifying and defining the lead-to-revenue process to lead quality and practical playbooks. The chapters not only provide theory, but are also packed with practical advice and examples to help you apply what you learn in your own organisation.