Online and offline events for senior marketing executives

See our upcoming events – both online and offline – and network with other marketing professionals, fuel yourself with insights, and get inspired.

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Upcoming Events

Stockholm, Sweden

Executive Roundtable: Key findings from the Marketing Strategic Role Assessments – Best practices and critical development areas

26

Nov

Learn more

Helsinki, Finland

Executive Roundtable: Leading marketing towards a more strategic role — How to navigate the change?

27

Nov

Learn more

Copenhagen, Denmark

Executive Roundtable: Proving and communicating the total value of marketing in complex B2B industries

10

Dec

Learn more

Webinars and online events —

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Building alignment in yearly planning — it's time to review your marketing strategy

Watch now —

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Mavenfirst consultant

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Lead your marketing function with clarity and accountability, not just tactics

Watch now —

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The big marketing organization debate — What shapes the way you should organize marketing?

Watch the recording —

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Why every marketing function needs a vision for the future?

Watch the recording —

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Mavenfirst's team

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Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries

Watch the recording —

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Mavenfirst's team

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How senior marketing executives can improve value communication – and empower their teams to do the same

Watch the recording —

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OFFLINE EVENT

Mavenfirst Executive Roundtable

OFFLINE EVENT

Executive Roundtable

The Executive Roundtable is a series of roundtable discussions born in 2022 out of the need for marketing leaders to share experiences and lessons learned from transforming marketing from a cost center to a profit center in a complex sales environment.

The next events will take place in November 2025 in Helsinki and Stockholm, and in December in Copenhagen.

READ MORE ABOUT THE EXECUTIVE ROUNDTABLE

Podcast: Morning Brew for Marketing Executives —

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Episode-9-with-Viktor-Wallstrom

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Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager

Listen now on Spotify —

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Episode-7-with-Andrea-Alter

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Andrea Alter from Workday | How do you empower your team to embrace challenges and learn from mistakes? Discussion with Andrea

Listen now on Spotify —

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Episode-7-with-Helena-Kappen

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Helena Kappen from Microsoft | CMO’s perspective on AI

Listen now on Spotify —

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Episode-6-with-Pia-Posio

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Pia Posio from Glaston Corporation | A Marketing Director's perspective on change

Listen now on Spotify —

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Episode-4-with-Bita-Popovic

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Bita Popovic from Trimble | The Engineering Mindset: Revolutionizing Customer Experience in B2B

Listen now on Spotify —

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Episode with Sirpa Ikola

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Sirpa Ikola from Schneider Electric | Sales and marketing as a spectrum of one – insights from an experienced former VP of Marketing and current business leader

Listen now on Spotify —

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Episode with Patricia

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Patrícia Namba from Atlas Copco | How do you succeed in decentralized marketing? Lessons from Patrícia

Listen now on Spotify —

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Episode with Sandra Anderstedt

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Sandra Anderstedt from Sandvik | How do you make a 60-member ambassador program thrive in marketing?

Listen now on Spotify —