Vision-Building —
Do you have a business plan for marketing? You should have.
Vision-Building
Marketing is often seen as just a production house, and too many stakeholders question its value and importance at the table. This is mainly because a business plan has yet to be created for the marketing function.
What if you could get some uninterrupted time to work on your vision as a business unit? What if you could use an expert who truly understands your business, situation, challenges, and goals? Someone who could spar, facilitate, and coach you and your vision?
Our Vision-Building Service is exactly what you need! With our assistance, you can take a significant step towards creating a bold vision and a marketing business plan.
OPAS
Deliverables
Sparring partner
We will set the agenda together before each module and workshop. We will help you think strategically, ask a bunch of questions, and ask you to consider your views from multiple angles. This way, the end result will be absolutely outstanding and written by your hand.
Insightful advice
We’ll bring to the table our over decade of experience working with similar situations. You don’t need to start from scratch and work things out on your own.
What can you expect?
The Vision-Building process typically takes around four to six weeks, depending on your specific needs and situation. Our approach is to work with you on a week-to-week basis and proceed step-by-step.
We will help you create the marketing vision and business plan, and you will receive guidance and support during the process. Because you’re not purchasing a pre-made vision from us but creating it with our help, it's essential that you set aside enough time to invest in the process, usually around two to four hours per week. By committing this time, you are not just committing to us but to your business and its success.
Kumppaninne markkinoinnin kehitysprojekteissa
Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.
Kumppaninne markkinoinnin kehitysprojekteissa
Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit.
Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.
We will cover these elements during our working sessions
We have 3-5 working sessions with selected team members. Based on the findings from the materials and kick-off meeting, we tailor agendas and themes together.
Between sessions, there will be some homework for you to complete. Be also prepared for some tough questions that you may only think about sometimes.
- 5-year vision for marketing function
- Marketing Business Impact
- A concrete picture of how you want the marketing function to look like
- Strategic priorities
- Milestones and development targets
- Roles, responsibilities and resources
- Stakeholder mapping
- Perceived role for marketing by stakeholder
- Desired role for marketing
- Metrics to measure
- Dependencies & Risks
Let's work on your vision
Are you ready to get started? Contact us, and let’s start working together.