OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
Advisory Services
As a marketing leader, you know your marketing function could be significantly more valuable to your company. You recognize the massive potential of your marketing function, but at the same time, you may feel that marketing is not aligned with business priorities and is not recognized as part of the business concept.
You are likely fighting daily chaos and defending your budget. You have tens, or even dozens, of stakeholders, each with different expectations. And even though you work harder, the value remains fragmented.
To move towards a more strategic role, you need clarity on your expectations, role, and outcomes. That’s why we are here. We help you build a valuable marketing function where marketing’s impact is understood, recognized, and receives the investment necessary for growth.
Clarity over chaos: Work with us —
The obstacles we help you with
Our typical clients turn to us because they face these common challenges:
Proving value: Can't prove marketing value, and your team's hard work and the value you create are not always recognized across the organization. Marketing is frequently the first area to face budget cuts.
Too busy to improve: You are stuck working in marketing, not on marketing. Your days are consumed by ad hoc work and firefighting.
Strategic visibility: The C-suite sees tactics, not strategy. Your function is excluded from early strategic planning.
Alignment: Marketing priorities and business expectations are misaligned. You are forced to guess what leadership wants or over-service them to prove your worth.
Resource pressure: You are pressured to do more with less. Without clarity on what matters, you can't prioritize effectively.
Who we work with
We work with senior marketing executives who are high-autonomy leaders in complex B2B industries, including industrial, professional services, software, and technology.
As a marketing manager, you may lead 5 to 10 direct reports, while directors can manage teams of 10-50, including team leads. Global directors oversee the entire marketing function with teams exceeding 50 members.
Typically, organizations are sales, expertise, or engineer-driven, with a big emphasis on traditional sales. Some even think good products or expertise sell themselves.
What these marketing leaders have in common is that they all share the courage and belief in marketing's potential. Their specific challenges differ based on their function.
How we work with you
We use a blended approach of consulting and executive coaching tailored to your needs. Our focus is on providing battle-tested frameworks and over a decade of experience in working with marketing teams in complex B2B industries.
Consulting
We act as objective partners to identify root causes and deliver expert recommendations.
Executive coaching
We support you in making informed decisions and managing necessary changes while offering fresh perspectives.
This is what you can expect from working with us
When you work with us, you replace fragmentation with focus.
The moment you get clarity on your expectations, role, and outcomes, the value of your marketing function increases.
Marketing becomes a regular, valued topic in management discussions. You stop defending your budget and start clarifying your worth with set performance expectations.
Your team stops firefighting. With a modernized, accountable structure, they gain the confidence and capabilities to execute autonomously.
Why work with us?
1. 100% focus on complex B2B
We work exclusively with industries like industrial, IT, and professional services. We understand your world of long sales cycles and technical experts. We get straight to work, without the learning curve.
2. We understand the leader’s reality
We know the pressure you face: from defending budgets to managing conflicting expectations from sales and management. We act as your partner, giving you the clarity and backing you need to lead effectively.
3. Frameworks ready to use
As a leader, you rarely have time to build methodologies from scratch. That is exactly what we do. We bring over 20 proven frameworks to structure your work, so you don't have to reinvent the wheel.
What our clients say about us —
"We chose Mavenfirst because we wanted a partner who would truly spar with us, not just deliver a one-off project. They have absolutely lived up to those expectations. Working with the Mavenfirst team is truly inspiring."
"They challenged us from the start to answer the hard questions. We were never left alone; they made sure the project worked in practice and delivered real value to our business."
"Mavenfirst’s deep dive into our business and their approachable attitude helped us build a solid foundation for strategic marketing. Thanks to great teamwork, our own skills have grown constantly, and the collaboration has been both inspiring and productive."
"I appreciate their professional and systematic approach to project management and their deep expertise. The team was highly skilled and managed their responsibilities perfectly."
"We really value how Mavenfirst commits to the project before the work even starts. They invested the time to design a plan that fit our specific situation and needs, ensuring we were both set up for success from day one."
"What differentiates Mavenfirst is their deep knowledge of our demanding target audience and their grasp of complex sales."
