Advisory Services —
We’re here to help you build a stronger marketing function and become a valuable business partner
OPAS
Advisory Services
Based on our assessments and studies, most marketing leaders in complex B2B have one or more of these challenges:
• Unclear expectations from business stakeholders.
• Stakeholders see you as an event organizer, a support function, or a lead-gen machine.
• The internal agency's way of working.
• Proving the marketing impact and value on the business.
• Prioritizing the right and most valuable initiatives.
• Getting the team to row in the same direction as one team.
Our advisory services are designed to tackle these challenges, help you move from a support function to a valuable business partner, and build C-level trust.
Advisory services —
01 Get the clarity you need to become a trusted business partner – CMO Clarity workshop
Clarity starts with you.
The CMO Clarity workshop is your deepwork time to get clarity on what you need to focus on as a leader to build a stronger business partner role for your department.
See the workshop agenda and investment —
02 The single source of truth for your marketing function – Marketing Function Business Plan™
This is the core.
We help you show what marketing achieves and contributes to the business strategy – with everything on one slide.
See how the engagement proceeds —
03 Supercharge your leadership ability – Marketing management system
You have data-driven marketing. Now, get a data-driven marketing function.
We help you improve your ability to lead by bringing a set of tools and processes that support you in turning your department into a well-oiled machine.
View the elements and investment —
04 Make sure your stakeholders understand the value of marketing – Value-based stakeholder reporting
Communication is your most powerful tool for building C-level trust.
You are confident that your team's work is valuable, but feel stakeholders do not recognize it. We help you identify your marketing’s total value and build a communication approach that turns results into C-level trust.
Read more about the value-based stakeholder reporting —
05 Change the narrative from cost to investment – Investment plan
We help you change the narrative from cost center to investment.
When you want to build a shared understanding with the management team of how marketing would look as an investment, this is the plan for you.
See the timeline and how we help you —
Work with us to achieve the business partner role within your business —
Who we work with
We work with experienced senior marketing executives, like CMOs, VPs, Directors, and Heads of Marketing.
You can lead either the whole marketing, a region, or a business line in the complex B2B industry, like industrial, professional service, software, or technology sector.
What these marketing leaders have in common is that they all share the courage and belief in marketing's potential.
How we work with you
We combine done-with-you consulting, executive coaching, and our insights from experience.
We bring our battle-tested frameworks to your advantage.
Most of our impact happens in working sessions with you. We challenge your thinking and help you see problems and possibilities from new angles.
Why work with us?
This is what we do, all day, every day
We bring the best practices from seeing these situations multiple times. You don’t have to figure everything out from scratch. We help you get it right the first time.
Focus on complex B2B
We understand your world: long sales cycles, multiple stakeholders, and the pressures you have. We live and breathe this environment and have developed battle-proven frameworks that are specifically designed to work in your context.
Done with you, not just slides
The last thing you need is another slide deck filled with recommendations you don’t have time to implement. We work alongside you as a partner, not just a consultant, helping you build the structures and habits that stick.
100% satisfaction guarantee
We believe in partnerships based on trust and results. If we aren't adding value, we shouldn't be there. If the partnership isn't working for you, you can end it immediately.
What our clients say about us —
"We chose Mavenfirst because we wanted a partner who would truly spar with us, not just deliver a one-off project. They have absolutely lived up to those expectations. Working with the Mavenfirst team is truly inspiring."
"They challenged us from the start to answer the hard questions. We were never left alone; they made sure the project worked in practice and delivered real value to our business."
"Mavenfirst’s deep dive into our business and their approachable attitude helped us build a solid foundation for strategic marketing. Thanks to great teamwork, our own skills have grown constantly, and the collaboration has been both inspiring and productive."
"I appreciate their professional and systematic approach to project management and their deep expertise. The team was highly skilled and managed their responsibilities perfectly."
"We really value how Mavenfirst commits to the project before the work even starts. They invested the time to design a plan that fit our specific situation and needs, ensuring we were both set up for success from day one."
"What differentiates Mavenfirst is their deep knowledge of our demanding target audience and their grasp of complex sales."
Want to stay in the loop? Subscribe to our newsletter —
Get the newsletter tailored for CMOs operating in complex B2B industries.
You get focused insights and original thinking designed to help you build a valuable marketing function toward a more strategic role in your organization.
We don't spam – you'll get emails only when there is a new perspective or valuable thought (typically 1–2 times per month).
Kumppaninne markkinoinnin kehitysprojekteissa
Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.
Kumppaninne markkinoinnin kehitysprojekteissa
Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit.
Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.
Let's talk
Questions? Want to hear more? Wondering which service would serve you best? Contact us, and let's talk.
