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Insights – Explore our thoughts

Get to know our thoughts and dive into materials created for marketing leaders operating in complex sales environments.





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ON-DEMAND

Online event Year in review 2024

ON-DEMAND

Online event: Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries

What shaped the marketing landscape this year, and how can you, as a marketing leader, prepare for success in 2025?

Join us this December to hear key takeaways from our 100+ discussions, executive roundtables, and engagements in 2024. Register now and gain the insights to seize the opportunities in 2025.

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ON-DEMAND

How Senior Marketing Executives Can Improve Value Communication

ON-DEMAND

Watch now: How senior marketing executives can improve value communication and empower their teams to do the same

As a senior marketing leader, effectively communicating marketing's total value to stakeholders can be a challenge. Only 30% of this value is typically communicated, leaving 70% hidden.

Listen to the session and learn how you can communicate the hidden 70% of marketing's value and lead your team to do the same.

Articles and Our Thoughts —

Mavenfirst's consultants helping Marketing Executives to lead AI highlight-pattern

Marketing Executive, you don’t need to master AI. But you must lead it.

Read the article —

Read the key takeaways from our last Executive Roundtable highlight-pattern

Zero-based budgeting and planning for CMOs: Key insights from September’s Executive Roundtable event

Read the article —

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How to make sure your marketing organization is on the journey towards profit center?

Read the article —

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State of ABM and key takeaways for marketers for 2024 and beyond

Read the article —

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Building a world-class marketing team: six concrete operating models

Read the article —

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COMING SOON

Coming soon: Podcast

COMING SOON

Podcast: Morning Brew for Marketing Executives

Get ready for our upcoming podcast, Morning Brew for Marketing Executives! It will feature senior B2B marketing leaders from globally recognized brands, and you'll get to dive into the world of marketing executives.

Stay tuned to hear inspiring stories on what it is like to be a marketing leader!

Fuel yourself with researched information

Get to know our research reports. Please note that the reports are currently in Finnish. 

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STUDY

Image_ B2B Buying Study 2023

STUDY

B2B Buying Study 2023 (FIN)

Find out how B2B decision-makers are buying for over € 50,000 and what to focus on in marketing and sales. For the study, 70 business decision-makers from large Finnish companies with an annual turnover of more than €30 million were interviewed.

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STUDY

Image_ Markkinoinnin rooli ja haasteet complex sales -ympäristössä 2022

STUDY

Study on marketing in the complex sales environment (FIN)

This report describes the role of marketing in companies operating in a complex sales environment. The aim of the study is to support marketing leaders working in complex sales environments by providing insights into the current state of marketing.

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WHITEPAPER

Mavenfirstin markkinointikonsultti Ida Supi esittelemässä kirjoittamaansa whitepaperia liidistä liikevaihtoon -prosessiin vaikuttamisesta markkinoinnilla.

WHITEPAPER

How Does Marketing Impact the Lead-to-Revenue Process?

The eight chapters of this whitepaper cover a wide range of topics, from identifying and defining the lead-to-revenue process to lead quality and practical playbooks.

In addition to providing theoretical knowledge, the chapters are filled with practical advice and examples to help you apply the concepts in your organization.

Get exclusive insights – Join our newsletter

Gain deeper insights with Mavenfirst Catalyst, the newsletter for senior marketing executives.

Access cutting-edge perspectives, expert commentary, and data-driven strategies designed to enhance your marketing impact.