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Stay ahead with Mavenfirst's thoughts for senior marketing executives in complex B2B industries.
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LISTEN NOW
Podcast: Morning Brew for Marketing Executives
Welcome to the podcast, where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader.
In the latest episodes, you'll hear more about leading marketing functions in companies like Valtra and Georg Fischer.
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What would a more strategic role for your marketing function look like?
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Why is cost of inaction often a better way to prove marketing impact than ROI and 9 other insights from the Executive Roundtable Stockholm
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How can marketing leaders create accountability within their marketing department?
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Balancing act between benefits and fears of strict processes in marketing
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Strengthening your role as a marketing director in the management team
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How we helped our IT professional services provider to improve marketing value communication
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How to thrive in a management team? Key takeaways from the first Executive Roundtable of 2025
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A new campaign planning process and playbooks driving success across multiregional marketing teams
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How should marketing executives lead AI change? Three key perspectives to note
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Focus on these three key elements to take your marketing strategy to the big league
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Cracking the code of communicating total marketing value: why indirect value is the key
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Marketing Executive, you don’t need to master AI. But you must lead it.
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Zero-based budgeting and planning for CMOs: Key insights from September’s Executive Roundtable event
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How to make sure your marketing organization is on the journey towards profit center?
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Why is communicating the total marketing value of marketing so difficult?
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State of ABM and key takeaways for marketers for 2024 and beyond
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Building a world-class marketing team: six concrete operating models
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How Does Marketing Impact the Lead-to-Revenue Process?
Download the whitepaperWebinars and online events —
online event —
Building alignment in yearly planning – it's time to review your marketing strategy
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online event —
Lead your marketing function with clarity and accountability, not just tactics
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online event —
The big marketing organization debate – What shapes the way you should organize marketing?
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Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries
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How senior marketing executives can improve value communication and empower their teams to do the same
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STUDY
STUDY
B2B Buying Study 2023 (FIN)
Find out how B2B decision-makers are buying for over € 50,000 and what to focus on in marketing and sales. For the study, 70 business decision-makers from large Finnish companies with an annual turnover of more than €30 million were interviewed.
STUDY
STUDY
Study on marketing in the complex sales environment (FIN)
This report describes the role of marketing in companies operating in a complex sales environment. The aim of the study is to support marketing leaders working in complex sales environments by providing insights into the current state of marketing.
