Insights
Explore our thoughts and dive into materials created for marketing leaders operating in complex sales environment.
WHITEPAPER
WHITEPAPER
How Does Marketing Impact the Lead-to-Revenue Process?
The eight chapters of this whitepaper cover a wide range of topics, from identifying and defining the lead-to-revenue process to lead quality and practical playbooks.
In addition to providing theoretical knowledge, the chapters are filled with practical advice and examples to help you apply the concepts in your organization.
Fuel yourself with researched information
Get to know our research reports. Please note that the reports are currently in Finnish.
STUDY
STUDY
Study on marketing in the complex sales environment (FIN)
This research report describes the role of marketing in companies operating in a complex sales environment. The aim of the study is to support marketing leaders working in complex sales environments by providing insights into the current state of marketing.
Blog —
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How to make sure your marketing organization is on the journey towards profit center?
Read the blog —
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