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Insights

Explore our thoughts and dive into materials created for marketing leaders operating in complex sales environment.




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WHITEPAPER

Mavenfirstin markkinointikonsultti Ida Supi esittelemässä kirjoittamaansa whitepaperia liidistä liikevaihtoon -prosessiin vaikuttamisesta markkinoinnilla.

WHITEPAPER

How Does Marketing Impact the Lead-to-Revenue Process?

The eight chapters of this whitepaper cover a wide range of topics, from identifying and defining the lead-to-revenue process to lead quality and practical playbooks.

In addition to providing theoretical knowledge, the chapters are filled with practical advice and examples to help you apply the concepts in your organization.

Fuel yourself with researched information

Get to know our research reports. Please note that the reports are currently in Finnish.

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STUDY

Image_ B2B Buying Study 2023

STUDY

B2B Buying Study 2023 (FIN)

Find out how B2B decision-makers are buying for over € 50,000 and what to focus on in marketing and sales. For the study, 70 business decision-makers from large Finnish companies with an annual turnover of more than €30 million were interviewed.

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STUDY

Image_ Markkinoinnin rooli ja haasteet complex sales -ympäristössä 2022

STUDY

Study on marketing in the complex sales environment (FIN)

This research report describes the role of marketing in companies operating in a complex sales environment. The aim of the study is to support marketing leaders working in complex sales environments by providing insights into the current state of marketing.

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How to make sure your marketing organization is on the journey towards profit center?

Read the blog —

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Building a world-class marketing team: six concrete operating models

Read the blog —

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State of ABM and key takeaways for marketers for 2024 and beyond

Read the blog —

Subscribe to the complex sales marketing newsletter

Our monthly newsletter brings together current research, expert articles, and the most interesting events for ambitious marketing leaders in the complex sales environment.