Who are we
Advisory firm helping B2B senior marketing executives increase the value of their marketing function. We help you make marketing a regular topic in management team meetings, gain clarity on marketing value, and establish clear performance expectations for you and your team.
When you work with us, the value of your marketing function to the business increases. You will make marketing a regular, valued topic in management discussions, clarifying its worth and setting clear performance expectations.
With over a decade of experience working with marketing professionals in industrial, IT, and professional services firms, we understand the challenges that keep you awake at night. We know what it takes to run an effective marketing organization in an environment where deals are big and processes are long.
Who are you
You are a marketing leader operating in a complex B2B industry.
As a marketing manager, you can lead a team of 5 to 10 direct reports. If you are a director, your team may expand to 10-50 members, with team leads to connect you with the marketing contributors. As a global director, you would oversee the entire marketing function, managing a team of over 50 members.
OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
We know the Complex B2B industries —
More than a decade of experience working in complex B2B industries
We focus on organizations in complex B2B industries. We help you prove the value of marketing when sales processes are long and multiple decision-makers are involved.
We know the industry
We only work with marketing executives and teams operating in complex B2B industries—just like yours. We discuss more than 100 leaders annually to fuel our understanding and approach, and we bring that knowledge to your advantage.
More than 130 successful engagements on improving the marketing business impact – with an average NPS of 67
We have a proven track record, and we work every day to bring even greater value.
Over 100 yearly discussions with marketing leaders
We are in constant dialogue with marketing executives in the complex B2B industries to better understand your needs and further refine our approach.
12+ proprietary frameworks for typical marketing challenges specifically in the complex B2B industries
For example, the OOR™ model for measuring the marketing business impact is a framework for demonstrating the value of marketing, built on our knowledge of target audience and our experience of customer engagements.
Our consultants spend an average of 153 hours yearly on research and development
Our research, frameworks, and industry best practices are our tools to help you on your journey towards a more strategic role and valuable marketing function.
