Who are we
We help senior marketing executives—just like you—in your journey to prove marketing’s impact on top and bottom-line revenue, profit, and long-term competitive advantage, and how to run a world-class marketing function toward a profit center.
With over a decade of experience working with marketing professionals, combined with our annual research, we’ve specialized in enterprise and corporate industrial, IT and software, and professional services organizations.
Who are you
You are a marketing leader operating in a complex B2B industry. You might be in charge of your entire global marketing team or one specific region, business line, or product. You have the autonomy to invest and make decisions, and you have a team to lead.
OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
We know the Complex B2B industries —
More than a decade of experience working in complex B2B industries
We focus on organizations in complex B2B industries. We help you prove the value of marketing when sales processes are long and multiple decision-makers are involved.
We know the industry
We only work with marketing executives and teams operating in complex B2B industries—just like yours. We discuss more than 100 leaders annually to fuel our understanding and approach, and we bring that knowledge to your advantage.
More than 130 successful engagements on improving the marketing business impact – with an average NPS of 67 (Q3/2023)
We have a proven track record, and we work every day to bring even greater value.
Over 100 yearly discussions with marketing leaders
We are in constant dialogue with marketing executives in the complex B2B industries to better understand your needs and further refine our approach.
12+ proprietary frameworks for typical marketing challenges specifically in the complex B2B industries
For example, the OOR™ model for measuring the marketing business impact is a framework for demonstrating the value of marketing, built on our knowledge of target audience and our experience of customer engagements.
Our consultants spend an average of 153 hours yearly on research and development
Our research, frameworks and industry best practices are our main tools to help you on your journey from cost center to profit center.
