We help medium and large industrial, IT and professional services organisations operating in Complex Sale environment to move from cost center to profit center and improve marketing business impact.
Results —
Successful ABM-transition in the Nordic countries
We helped a global industrial company in the Nordic countries to move from tactical ABM experiments to a successful and controlled ABM-program through effective operating models and competence building.
Redefining the lead to revenue -process
We secured more than 5 million euros in annual sales for a Nordic ICT company by redefining the lead process and identifying the causes of wastage.
Significantly reducing ad hoc with marketing processes
We helped a marketing team of 30+ people at an international manufacturing company to reduce ad hoc and significantly streamline planning, operations and reporting by reorganizing their marketing processes.
Improving the communication of the business value of marketing
We helped a global technology and industrial services company to identify and communicate the overall marketing value by 50 % compared to previous. We developed processes for setting marketing objectives and measuring to reduce value wastage.
We know Complex Sale —
More than a decade of experience working in the complex sale environment.
Yearly proprietary research about the special characteristics of marketing in the complex sale environment.
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More than 130 successful engagements on improving marketing value with an average NPS of 64.
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More than 100 yearly interviews with marketing leaders to understand your needs and fuel our approach.
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12+ proprietary frameworks for the biggest marketing challenges specifically in the complex sale environment.
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Our consultants spend an average of 153 hours yearly on research and development.