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Highly specialized advisory firm

Helping senior marketing executives build a world-class marketing function in the complex sales environment


We help complex sales B2B organizations build marketing functions that directly impact the top and bottom-line revenue, profit, and long-term competitive advantage.

With over a decade of experience working with marketing professionals, combined with our annual research, we’ve specialized in enterprise and corporate industrial, IT and software, and professional services organizations.

We help you with —

Proving the value of marketing

When you want to identify, quantify, and communicate the total value of marketing.

Improving the marketing performance

When you need to increase your marketing performance so that you’ll have the value to demonstrate.

Running a world-class marketing team

When you want to drive your path to Operational Excellence, and build a world-class team.

Upskilling your team

When it's time to upskill your team to become a B2B marketing powerhouse.

Results —

Successful ABM-transition in the Nordic countries

We helped a global industrial company in the Nordic countries to move from tactical ABM experiments to a successful and controlled ABM-program through effective operating models and competence building.

pattern-circle pattern-dot Kuvaus 8.4.2021_1585

Redefining the lead to revenue -process

We secured more than 5 million euros in annual sales for a Nordic ICT company by redefining the lead process and identifying the causes of wastage.

pattern-circle pattern-dot Kehitä markkinoinnin käytänteitä tiimi ja organisaatio huomioiden.

Significantly reducing ad hoc with marketing processes

We helped a marketing team of 30+ people at an international manufacturing company to reduce ad hoc and significantly streamline planning, operations and reporting by reorganizing their marketing processes.

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Improving the communication of the business value of marketing

We helped a global technology and industrial services company to identify and communicate the overall marketing value by 50 % compared to previous. We developed processes for setting marketing objectives and measuring to reduce value wastage.

pattern-circle pattern-dot Senior Consultant Ida Supi helping our customer to improve their marketing value communication by streamlining processes and recognizing the whole marketing business value

We know complex sales —

More than a decade of experience working in the complex sales environment.

Yearly proprietary research about the special characteristics of marketing in the complex sales environment.

More than 130 successful engagements on improving marketing value with an average NPS of 64.

More than 100 yearly interviews with marketing leaders to understand your needs and fuel our approach.

12+ proprietary frameworks for the biggest marketing challenges specifically in the complex sales environment.

Investing an average of 153 hours yearly in research and development to stay on top of the game.

Latest —

Mavenfirst's Senior Consultant Ida Supi highlight-pattern

How to make sure your marketing organization is on the journey towards profit center?

Read the blog —


State of ABM and key takeaways for marketers for 2024 and beyond

Read the blog —


Building a world-class marketing team: six concrete operating models

Read the blog —

Get in touch with us

Let us know how we can help you.