Highly specialized advisory firm
Helping senior marketing executives build a world-class marketing function in the complex sales environment
![highlight-pattern](http://www.mavenfirst.com/hubfs/raw_assets/public/kaksio-pm-custom-theme/images/highlight-asset.png)
We help complex sales B2B organizations build marketing functions that directly impact the top and bottom-line revenue, profit, and long-term competitive advantage.
With over a decade of experience working with marketing professionals, combined with our annual research, we’ve specialized in enterprise and corporate industrial, IT and software, and professional services organizations.
We help you with —
![Visma](https://www.mavenfirst.com/hubfs/Kuvat_sivuille/Asiakkaat/Visma/Digital_Visma_logo%20copy.png)
![Visma](https://www.mavenfirst.com/hubfs/Kuvat_sivuille/Asiakkaat/Visma/Digital_Visma_logo%20copy.png)
![SOlita logo](https://www.mavenfirst.com/hubfs/SOlita%20logo.png)
![SOlita logo](https://www.mavenfirst.com/hubfs/SOlita%20logo.png)
![Musta logo - läpinäkyvä tausta](https://www.mavenfirst.com/hubfs/Kuvat_sivuille/Asiakkaat/Mercuri%20International/Musta%20logo%20-%20l%C3%A4pin%C3%A4kyv%C3%A4%20tausta.png)
![Musta logo - läpinäkyvä tausta](https://www.mavenfirst.com/hubfs/Kuvat_sivuille/Asiakkaat/Mercuri%20International/Musta%20logo%20-%20l%C3%A4pin%C3%A4kyv%C3%A4%20tausta.png)
![Gofore logo](https://www.mavenfirst.com/hubfs/Refet/Gofore%20logo.png)
![Gofore logo](https://www.mavenfirst.com/hubfs/Refet/Gofore%20logo.png)
![Fellowmind](https://www.mavenfirst.com/hubfs/Mavenfirst/Asiakaslogot/Logo_Fellowmind_BLACK%20small.png)
![Fellowmind](https://www.mavenfirst.com/hubfs/Mavenfirst/Asiakaslogot/Logo_Fellowmind_BLACK%20small.png)
![Kiilto](https://www.mavenfirst.com/hubfs/Mavenfirst/Asiakaslogot/Kiilto.png)
![Kiilto](https://www.mavenfirst.com/hubfs/Mavenfirst/Asiakaslogot/Kiilto.png)
![Trimble](https://www.mavenfirst.com/hubfs/Mavenfirst/Asiakaslogot/Trimble.png)
![Trimble](https://www.mavenfirst.com/hubfs/Mavenfirst/Asiakaslogot/Trimble.png)
![Schneider Electric](https://www.mavenfirst.com/hubfs/Mavenfirst/Asiakaslogot/Schneider%20Electric.png)
![Schneider Electric](https://www.mavenfirst.com/hubfs/Mavenfirst/Asiakaslogot/Schneider%20Electric.png)
![Saranen](https://www.mavenfirst.com/hubfs/Mavenfirst/Asiakaslogot/Saranen.webp)
![Saranen](https://www.mavenfirst.com/hubfs/Mavenfirst/Asiakaslogot/Saranen.webp)
![Enfo](https://www.mavenfirst.com/hubfs/Enfo.png)
![Enfo](https://www.mavenfirst.com/hubfs/Enfo.png)
Results —
Successful ABM-transition in the Nordic countries
We helped a global industrial company in the Nordic countries to move from tactical ABM experiments to a successful and controlled ABM-program through effective operating models and competence building.
![pattern-circle](http://www.mavenfirst.com/hubfs/raw_assets/public/kaksio-pm-custom-theme/images/info-group-circle.png)
![pattern-dot](http://www.mavenfirst.com/hubfs/raw_assets/public/kaksio-pm-custom-theme/images/info-group-pattern.png)
![Kuvaus 8.4.2021_1585](https://www.mavenfirst.com/hubfs/Mavenfirst/Kotisivuilla%20k%C3%A4ytett%C3%A4v%C3%A4t%20kuvat/Kuvaus%208.4.2021_1585.jpg)
Redefining the lead to revenue -process
We secured more than 5 million euros in annual sales for a Nordic ICT company by redefining the lead process and identifying the causes of wastage.
![pattern-circle](http://www.mavenfirst.com/hubfs/raw_assets/public/kaksio-pm-custom-theme/images/info-group-circle.png)
![pattern-dot](http://www.mavenfirst.com/hubfs/raw_assets/public/kaksio-pm-custom-theme/images/info-group-pattern.png)
![Kehitä markkinoinnin käytänteitä tiimi ja organisaatio huomioiden.](https://www.mavenfirst.com/hubfs/Blogikuva%20OOR-mallin%20jalkauttaminen.png)
Significantly reducing ad hoc with marketing processes
We helped a marketing team of 30+ people at an international manufacturing company to reduce ad hoc and significantly streamline planning, operations and reporting by reorganizing their marketing processes.
![pattern-circle](http://www.mavenfirst.com/hubfs/raw_assets/public/kaksio-pm-custom-theme/images/info-group-circle.png)
![pattern-dot](http://www.mavenfirst.com/hubfs/raw_assets/public/kaksio-pm-custom-theme/images/info-group-pattern.png)
![Kuvaus 8.4.2021_3381](https://www.mavenfirst.com/hubfs/Mavenfirst/Kotisivuilla%20k%C3%A4ytett%C3%A4v%C3%A4t%20kuvat/Kuvaus%208.4.2021_3381.jpg)
Improving the communication of the business value of marketing
We helped a global technology and industrial services company to identify and communicate the overall marketing value by 50 % compared to previous. We developed processes for setting marketing objectives and measuring to reduce value wastage.
![pattern-circle](http://www.mavenfirst.com/hubfs/raw_assets/public/kaksio-pm-custom-theme/images/info-group-circle.png)
![pattern-dot](http://www.mavenfirst.com/hubfs/raw_assets/public/kaksio-pm-custom-theme/images/info-group-pattern.png)
![Senior Consultant Ida Supi helping our customer to improve their marketing value communication by streamlining processes and recognizing the whole marketing business value](https://www.mavenfirst.com/hubfs/Mavenfirst/Blogin%20featured%20-kuvat/Asiantuntija%20Ida%20Supi-1.png)
We know complex sales —
![](https://www.mavenfirst.com/hubfs/Facts%20icons_%20Etusivu.png)
More than a decade of experience working in the complex sales environment.
![](https://www.mavenfirst.com/hubfs/Mavenfirst/Kotisivuilla%20k%C3%A4ytett%C3%A4v%C3%A4t%20kuvat/Vuosittaiset%20tutkimukset.png)
Yearly proprietary research about the special characteristics of marketing in the complex sales environment.
![](https://www.mavenfirst.com/hubfs/Facts%20icons_%20Etusivu%20(1).png)
More than 130 successful engagements on improving marketing value with an average NPS of 64.
![](https://www.mavenfirst.com/hubfs/Facts%20icons_%20Etusivu%20(2).png)
More than 100 yearly interviews with marketing leaders to understand your needs and fuel our approach.
![](https://www.mavenfirst.com/hubfs/Facts%20icons_%20Etusivu%20(3).png)
12+ proprietary frameworks for the biggest marketing challenges specifically in the complex sales environment.
![](https://www.mavenfirst.com/hubfs/Facts%20icons_%20Etusivu%20(4).png)
Investing an average of 153 hours yearly in research and development to stay on top of the game.
Latest —
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![Mavenfirst's Senior Consultant Ida Supi](https://www.mavenfirst.com/hubfs/Mavenfirst/Kotisivuilla%20k%C3%A4ytett%C3%A4v%C3%A4t%20kuvat/Kuvaus%208.4.2021%20Ida%20Supi.png)
![highlight-pattern](http://www.mavenfirst.com/hubfs/raw_assets/public/kaksio-pm-custom-theme/images/slider-pattern.png)
How to make sure your marketing organization is on the journey towards profit center?
Read the blog —
Get in touch with us
Let us know how we can help you.