<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1268201939863114&amp;ev=PageView&amp;noscript=1">

Executive Roundtable - top B2B marketing executives around the same table

The Executive Roundtable is a series of roundtable discussions born in 2022 out of the need for marketing leaders to share experiences and lessons learned from transforming marketing from a cost center to a profit center in a complex sales environment.


Broaden your views and exchange experiences with other marketing executives —

What is it about?

The roundtables are an opportunity to broaden your vision and increase your knowledge through interesting discussions. We create a space where you can discuss, spar, and be inspired on topics of interest to marketing leaders.

The sessions will be organized for a small, carefully selected group of around 10 senior marketing leaders from large B2B companies operating in a complex sales environment.

pattern-circle pattern-dot Mavenfirst professionals working

For whom?

Participants are marketing leaders from major B2B companies operating in a complex sales environment. A typical participant is from an industrial, IT, software, or professional services company with a turnover of more than €50 million and the title of Marketing Director, CMO, Global Marketing Director, or Vice President of Marketing.

pattern-circle pattern-dot Roundtable

The 2024 Executive Roundtable events –

Please note that the sessions will be held in Finnish.


25.1.2024 Markkinoinnin arvon kommunikointi complex sale -ympäristössä

Millä työkaluilla tukea koko tiimin kykyä markkinoinnin arvon kommunikointiin? Miten voisin johtajana mahdollistaa paremman arvon kommunikoinnin? Mihin keskittymällä saadaan suurin vaikutus? Näihin teemoihin syvennyimme vuoden ensimmäisessä roundtable-tilaisuudessa.


18.4.2024 Markkinoinnin toiminnan kehittäminen maturiteettimallia hyödyntäen

Miten voit johtajana kehittää markkinointianne kohti profit centeriä maturiteettimallia hyödyntäen? Markkinoinnin maturiteetti muodostuu markkinoinnin roolista ja sidosryhmistä, resursseista ja organisoitumisesta, teknologiasta, osaamisesta ja kyvykkyyksistä sekä toimintamalleista ja prosesseista. Miten voit tunnistaa, missä organisaationne tällä hetkellä näissä on? Miten tunnistat, mitä osa-aluetta kannattaa kehittää?


12.9.2024 Case study: On a journey to a profit center

Kuulemme konkreettisen casetarinan siitä, millainen matka markkinoinnissa on tehty kohti profit centeriä, ja millaisten vaiheiden kautta siinä on edetty. Case-esimerkin kertoo complex sale -ympäristössä toimiva markkinointijohtaja.


Q4/2024 TBD

Tarkennamme aiheen lähempänä ajankohtaa.

Apply to join

Frequently asked questions —

Please fill in the form above or email niko.hiljanen@mavenfirst.com to let us know if you are interested in participating.

This is a closed event, and we will select the participants. We want to ensure that participants have a free atmosphere for the exchange of ideas and discussion.

Participation in the roundtables is free of charge.

These events are held regularly once a quarter and are primarily invitation-only. Roundtable events are held on-site in varying locations but are concentrated in the Helsinki area, where they are easily accessible.

Themes change for each event.
The sessions have covered topics such as the role of marketing in a complex sales environment, the marketing journey and the evolution of operations from a cost center to a profit center, and recent research and its implications for marketing.