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PEOPLE & ORGANIZATION —

Discover the ideal structure for your marketing department to achieve the vision

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PEOPLE & ORGANIZATION

You have a talented and motivated team that excels in their work. You have a clear direction, with established goals, focus areas, and priorities in your marketing function. Now, let's establish the right organizational structure to support these objectives and ensure everyone understands their roles and expectations.

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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

LATAA OPAS

People & Organization —

Imagine having a roadmap that outlines the future and helps you make your marketing department a world-class machine – having the right people in the right roles. With our approach and support, you’ll get a tool to decide whether to start reorganizing now or postpone to its later stages. 

This is why we created the People & Organization element as a vital part of the Management System. It ensures that everyone is aligned and accountable for outcomes – and that your marketing department can be organized correctly to achieve the 5- or 3-year vision.

Once you define your desired vision and the steps needed to achieve it, organizing your team around that vision becomes straightforward. Therefore, this element should not be used as a stand-alone service; please start with another element of the Marketing Management System.

 

What can you expect?

With the Business Plan, you’ve already defined your vision and what needs to be done. Now it’s time to find out what the best organizational structure would be to support that and ensure that everyone in your marketing team understands their expectations.  

We work with you for around three months, focusing on the following important topics: 

  • The differences between competencies and accountability

  • Accountability charts

  • An overview of the current organizational structure and organizing the way of doing marketing, and the bottlenecks

  • The optimal organizational model to support the vision and desired outcomes

Deliverables

Accountability charts for your team members

An accountability chart provides a clear view of the responsibilities, desired outcomes, and expectations for focus areas, priorities, and programs. With this chart, leading your entire team with outcome-based approaches becomes easier, resulting in improved efficiency and performance across the function.

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Recommendations for the best organizational structure

You’ll get a tool to help you determine whether it's the right time to restructure your marketing function now or if it would be better to postpone the changes. With a roadmap and recommendations for the structure, you’ll see which organizational structure will best support your vision, and how to get there.

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A partner who challenges your thinking

With over ten years of experience in similar situations, we have gained valuable insights that empower you to challenge your perspectives and embrace best practices.

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Questions? Do you want to hear more?

Contact us, and let’s talk.

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Kumppaninne markkinoinnin kehitysprojekteissa

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

Kumppaninne markkinoinnin kehitysprojekteissa

 

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. 

Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.