<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=497913&amp;fmt=gif">
hero-pattern

Executive Roundtable - Top B2B marketing leaders around the same table

The Executive Roundtable is a series of roundtable discussions born in 2022 out of the need for marketing leaders to share experiences and lessons learned from marketing leadership in complex B2B industries.

https://mavenfirst.com/hubfs/Mavenfirst%20Executive%20Roundtable%20AI%20(51).jpg
hero-pattern

Upcoming Events

Based on your requests, we are dedicating our Q1 Roundtables to "doing more with less" to discuss the hard leadership choices, prioritization, and structural changes that allow marketing to thrive even when budgets are tight.

Choose your location and reserve your seat:

Stockholm, Sweden

Executive Roundtable: Doing more with less

11
Feb
Learn more
Helsinki, Finland

Executive Roundtable: Doing more with less

12
Feb
Learn more
Copenhagen, Denmark

Executive Roundtable: Doing more with less

4
Mar
Learn more

Past events in 2025 —

The Executive Roundtable concept was launched in Helsinki in 2022. Following its success, we have expanded the concept to Stockholm and, most recently, to Copenhagen, hosting quarterly sessions across the Nordics.

Senior marketing leaders from complex B2B industries discuss their strategic challenges under the Chatham House Rule.

Past themes: 

  • Proving and communicating total marketing value in complex B2B 

  • Leading marketing towards a more strategic role

  • Key findings from the Marketing Strategic Role Assessments – Best practices and critical development areas

  • Why does every marketing function need a vision?

  • Leading marketing with accountability, not outputs

  • Marketing leader in a management team 

 

 

Executive Roundtable event

 

Feedback from participants —

highlight-pattern

"The sessions are very open, and we have informal conversations in a very relaxed setting, which I value a lot."

highlight-pattern

"Meeting like-minded marketing leaders with the same challenges, and getting inspiration on what you can do in your company are the biggest benefits of these events."

highlight-pattern

“I can have discussions here that I can't have anywhere else."

highlight-pattern

“Left the discussion filled with energy and inspiration."

highlight-pattern

"For me, this is a good opportunity to meet peers working with the same roles in different industries. Also to share common challenges, best practices, and together discuss the future of marketing."

highlight-pattern

“I've heard that somebody thought it was a bit of group therapy, and I would say the same."

highlight-pattern

"I'm kind of amazed by Mavenfirst's people's ability to really create an atmosphere where you have psychological safety, you can be honest and open with your challenges."

highlight-pattern

"After each session, I feel very inspired, and always have few things that we can take to our team and discuss."

highlight-pattern

"Thank you for an insightful roundtable and great to meet so many new people."

Broaden your views and exchange experiences with other marketing leaders in B2B —

What is it about?

The roundtables are an opportunity to broaden your perspective and deepen your knowledge through engaging discussions. We create a space where you can discuss, spar, and be inspired on topics of interest to marketing leaders.

The sessions will be organized for a small, carefully selected group of around 10 senior marketing leaders from large B2B companies operating in complex B2B industries.

Participation is free and has no commitments.

pattern-circle pattern-dot Senior Marketing Executives in Mavenfirst's Executive Roundtable event

For whom?

The concept and themes are designed exclusively for senior marketing executives in complex B2B industries to ensure relevance and valuable discussions.

Participants are marketing leaders from major B2B companies operating in a complex industries. A typical participant is from an industrial, IT, software, or professional services company with a turnover of more than €50 million and the title of Marketing Director, CMO, Global Marketing Director, or Vice President of Marketing.

pattern-circle pattern-dot Mavenfirst Executive Roundtable 122024

Apply to join

Frequently asked questions —

Please fill in the form above or email niko.hiljanen@mavenfirst.com to let us know if you are interested in participating.

This event is strictly for senior marketing executives (CMO, VP, Director level) working in complex B2B industries (Industrial, IT, Software, Professional Services) with typical turnovers exceeding €50 million.

Please note: To ensure open peer-to-peer dialogue, we do not accept consultants, agencies, or vendors.

This is a closed event, and we will select the participants. We want to ensure that participants have a free atmosphere for the exchange of ideas and discussion.

We believe in transparency and networking, so yes, you will know who is attending. All confirmed participants receive a shared group calendar invitation. This gives you full visibility of who is joining and allows you to connect with your peers even before the event.

Participation in the roundtables is free of charge.

These events are held quarterly and are primarily invitation-only. Roundtable events are held on-site in varying locations. Currently, we're organizing them in Helsinki, Stockholm, and Copenhagen.

Themes change for each event.
The sessions have covered topics such as the role of marketing in a complex B2B, the marketing journey and the evolution of operations from a cost center to a profit center, and recent research and its implications for marketing.

No! Just come as you are, ready to share your experiences and listen to others in a relaxed atmosphere. We will provide a delicious breakfast to start your day.

In Finland, the language is Finnish. In all other locations, the discussions will be conducted in English (Stockholm, Copenhagen).