OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
Who we work with
We are built for marketing leaders who have decided that their function can no longer continue as it is.
Our typical client comes to us because they know the potential for marketing is much higher than what they are currently capturing. They all share the courage and belief in marketing's potential, and want to build a more strategic role for their marketing function.
You’re in good company
We proudly work with senior marketing leaders across the complex B2B industries, including major players in industrial, software, and professional services.
Our most impactful work often focuses on sensitive internal leadership dynamics and organizational change. Our value is proven through the measurable outcomes we deliver, not through public testimonials.
Before engagement, we are happy to arrange a reference interview with our current or former client.
Do you want to join?
You’re in good company
We proudly work with senior marketing leaders across the complex B2B industries, including major players in industrial, software, and professional services.
Our most impactful work often focuses on sensitive internal leadership dynamics and organizational change. Our value is proven through the measurable outcomes we deliver, not through public testimonials.
Before engagement, we are happy to arrange a reference interview with our current or former client.
Do you want to join?"
CASE STUDY
CASE STUDY
Case: From ‘event organizer’ to ‘business partner’ in a global industrial company
In this global industrial organization, the VP of Marketing knew that marketing needed to evolve from a traditional event organizer into a strategic business partner. The question was how to get there.
Read how we helped a VP of Marketing with a 30+ person team move from reactive firefighting to build a foundation for accountability and redefine marketing's strategic role.
What our clients have in common —
The leader
We work with experienced Senior Marketing Executives, like CMOs, VPs, Directors, and Head of Marketings.
You can lead either the whole marketing, a region, or a business line.
Typically, you lead a team of 5 to 50 members and have the autonomy to make real changes to how your department operates.
Typical obstacles we help you with
Most of our clients come to us because they feel marketing has hit a ceiling. We help you overcome challenges like:
• Unclear expectations: Business stakeholders don’t know what to expect from marketing.
• The perception trap: Stakeholders view marketing as a "PowerPoint byrå," an event organizer, or just a lead gen machine. Marketing is not seen as a strong business partner.
• The impact gap: You struggle to prove marketing’s value to the business.
• Production house's way of working: The gap between marketing and the core business makes long-term planning difficult, and ad hoc requests and firefighting are common.
• Leadership: You are brought into the conversation too late to influence strategy and are forced to focus only on tactics. Your focus is working on "in marketing", not "on marketing".
The concrete outcomes
We impact important factors that affect your function's success. This leads to clear and measurable business results, such as:
Value credited to marketing growth of +300%
Ad-hoc marketing work massive cut: often to less than 5%
Strategic role is clear for marketing in the way of doing business with improved, proven impact on chosen value levers.
What our clients say about us —
"We chose Mavenfirst because we wanted a partner who would truly spar with us, not just deliver a one-off project. They have absolutely lived up to those expectations. Working with the Mavenfirst team is truly inspiring."
"They challenged us from the start to answer the hard questions. We were never left alone; they made sure the project worked in practice and delivered real value to our business."
"Mavenfirst’s deep dive into our business and their approachable attitude helped us build a solid foundation for strategic marketing. Thanks to great teamwork, our own skills have grown constantly, and the collaboration has been both inspiring and productive."
"I appreciate their professional and systematic approach to project management and their deep expertise. The team was highly skilled and managed their responsibilities perfectly."
"We really value how Mavenfirst commits to the project before the work even starts. They invested the time to design a plan that fit our specific situation and needs, ensuring we were both set up for success from day one."