OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
Meet our clients
Our typical client comes to us when they want to increase the value of their marketing function and see a gap between their marketing potential and its current reality.
They all share the courage and belief in marketing's potential, and want to build a more strategic role for their marketing function.
You’re in good company
We proudly work with senior marketing leaders across the complex B2B industries, including major players in industrial, software, and professional services.
Our most impactful work often focuses on sensitive internal leadership dynamics and organizational change. Our value is proven through the measurable outcomes we deliver, not through public testimonials.
Do you want to join?
You’re in good company
We proudly work with senior marketing leaders across the complex B2B industries, including major players in industrial, software, and professional services.
Our most impactful work often focuses on sensitive internal leadership dynamics and organizational change. Our value is proven through the measurable outcomes we deliver, not through public testimonials.
Do you want to join?"
We help you get concrete results —
Who do we work with
We work with senior marketing executives who are high-autonomy leaders in complex B2B sectors like industrial, professional services, software, and technology.
These organizations often prioritize sales, expertise, or engineering, with a strong focus on traditional sales methods. Many of them even believe that products or expertise can sell themselves.
As a marketing manager, you can lead a team of 5 to 10 direct reports. If you are a director, your team may expand to 10-50 members, with team leads to connect you with the marketing contributors. As a global director, you oversee the entire marketing function and manage a team of over 50 members.
Typical challenges we help you with
Our clients come to us when they want to increase the value of their marketing function. We help you overcome obstacles like:
Undervalued marketing: The value and potential of marketing are poorly understood across the organization.
Strategic exclusion: Marketing is seen as an execution arm, not a strategic partner. This gap between marketing and the core business makes long-term planning difficult, as ad hoc requests and firefighting are common.
Leadership: Focus is working on "in marketing", not "on marketing". The team doesn’t row in the rhythm.
The concrete outcomes
We impact important factors that affect your function's success. This leads to clear and measurable business results, such as:
Value credited to marketing growth of +300%
Ad-hoc marketing work massive cut: often to less than 5%
Strategic role is clear for marketing in the way of doing business with improved, proven impact on chosen value levers.
