Marketing Performance Benchmark & Full Potential Analysis —
Find out how your marketing strategy is reflected in the implementation – and get its full growth potential into the daylight
OPAS
Marketing Performance Benchmark & Full Potential Analysis
We know your team does great work, and so do you. But would you like an outside perspective on how to harness your full potential to drive even better performance?
When to invest in Marketing Performance & Full Potential Analysis?
Look out for these signs:
- You're eager to pinpoint areas for improvement in your marketing performance.
- You want to ensure that the marketing strategy is reflected in every aspect of your marketing efforts.
- You want to engage your marketing team leads or entire marketing team with fresh insights and recommendations on how to unleash your marketing performance potential.
- You want to provide value with marketing through better results and better performance.
Why work with Mavenfirst?
We know the industry.
We only work with marketing executives and teams operating in complex sales—just like yours. We discuss more than 100 leaders annually to fuel our understanding and approach, and we bring that knowledge to your advantage.
We harness you and your team to achieve better performance.
We don’t bring an audit list of things to fix—instead, you’ll get concrete actions that you and your team can easily implement.
Elements of benchmarking
We will review 2–5 business lines/product areas/functions in these four elements. Each recommendation is tailored to your type of business, marketing team, and goals.
01. Planning Process
Goals and objectives
Target accounts
02. DMU and Buying Process
Buying process mapping
Decision-making unit / ICP
03. Tactics Review
How are your tactics aligned with the target groups and buying process
04. Lead process
Lead management
Lead scoring
Lead nurturing
Kumppaninne markkinoinnin kehitysprojekteissa
Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.
Kumppaninne markkinoinnin kehitysprojekteissa
Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit.
Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.
Deliverables
Our service is not an audit that will give you a list of weaknesses and areas for improvement. Instead, you will get valuable recommendations with realistic, prioritized timetable. Here is what you can expect:
Analysis based on data
You’ll receive a deep analysis of your current marketing performance, which will be benchmarked against other industry players. Based on findings and observations, you’ll get concrete recommendations.
Prioritized actions with a realistic timetable that your team can put into action.
When faced with so many possibilities and opportunities, don't let excitement turn into anxiety. Fortunately, we are excellent when it comes to prioritization. We'll provide you with a timeline of realistic actions for each team member's area of responsibility.
Personalized consultation and Insight sessions
We will conduct working sessions on the elements of marketing performance. We will also review all the recommendations and action plans with you and your key team members.
Benchmarking typically takes four weeks to complete —
Week 1 —
Material Requests & Review.
Week 2 —
Interviews with your selected team members. Workshop.
Week 3 —
Creation of plan of action and personalized recommendations.
Week 4 —
Delivery and Insight Session.
Let's get started
Let’s start the project – but first, let’s ensure this is the right project for you to help you achieve your targets. Contact us, and let’s schedule a call together.