Balancing act between benefits and fears of strict processes in marketing
Processes might feel boring. The word can evoke images of rigid hierarchies, endless checklists, and a loss of the creativity that fuels marketing. However, when implemented effectively, processes amplify creativity and drive marketing efficiency. They help you elevate your marketing function to world-class status. In this article, I explore why the fear and prejudices towards the processes exist and why it’s crucial to identify, document and follow your core processes.
