Cracking the code of communicating total marketing value: why indirect value is the key
What is marketing value? Ask ten marketers, and you’ll likely get ten different answers. For...
What is marketing value? Ask ten marketers, and you’ll likely get ten different answers. For...
New AI tools and features emerge constantly, and the media is full of tips on using these tools to...
This year’s third Executive Roundtable in September once again brought together senior marketing...
In February 2024, we hosted a webinar where I discussed the current state and future of...
In this blog I present six concrete operating models that help you support your marketing team to...
When senior marketing executives evaluate how to improve marketing operations, a typical challenge...