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Online and offline events for senior marketing executives

See our upcoming events – both online and offline – and network with other marketing professionals, fuel yourself with insights, and get inspired.

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Upcoming Events

Stockholm, Sweden

Executive Roundtable: Key findings from the Marketing Strategic Role Assessments – Best practices and critical development areas

26
Nov
Learn more
Helsinki, Finland

Executive Roundtable: Leading marketing towards a more strategic role — How to navigate the change?

27
Nov
Learn more
Copenhagen, Denmark

Executive Roundtable: Proving and communicating the total value of marketing in complex B2B industries

10
Dec
Learn more
Copenhagen, Denmark

Executive Roundtable: More information coming soon

4
Mar

Past events in 2025 —

  • DEC 10 • COPENHAGEN | Proving and communicating total marketing value in complex B2B 

  • NOV 27 • HELSINKI | Leading marketing towards a more strategic role

  • NOV 25 • STOCKHOLM | Key findings from the Marketing Strategic Role Assessments – Best practices and critical development areas

  • SEP 18 • HELSINKI | Key findings from the Marketing Strategic Role Assessments – Best practices and critical development areas

  • SEP 17 • STOCKHOLM | Why every marketing function needs a vision?

  • MAY 08 • STOCKHOLM | Proving and communicating total marketing value in complex B2B 

  • APR 10 • HELSINKI | Leading marketing with accountability, not outputs

  • FEB 13 • HELSINKI | Marketing leader in a management team 

Executive Roundtable events

 

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SMALL-GROUP ROUNDTABLES FOR CMOS

Mavenfirst Executive Roundtable

SMALL-GROUP ROUNDTABLES FOR CMOS

Executive Roundtable

The Executive Roundtable is a series of roundtable discussions born in 2022 out of the need for marketing leaders to share experiences and lessons learned from transforming marketing from a cost center to a profit center in a complex B2B.

We organize events every quarter in Helsinki, Stockholm, and Copenhagen.

Webinars and online events —

online event —

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Building alignment in yearly planning — it's time to review your marketing strategy

Watch now —

online event —

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Lead your marketing function with clarity and accountability, not just tactics

Watch now —

online event —

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The big marketing organization debate — What shapes the way you should organize marketing?

Watch the recording —

online event —

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Why every marketing function needs a vision for the future?

Watch the recording —

online event —

Mavenfirst's team highlight-pattern

Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries

Watch the recording —

online event —

Mavenfirst's team highlight-pattern

How senior marketing executives can improve value communication – and empower their teams to do the same

Watch the recording —

Listen to the podcast for B2B marketing leaders —

podcast —

Asbjørn Severin from Danelec highlight-pattern

Asbjørn Severin from Danelec | How I lead my marketing function towards commercial growth to unlock its full potential

Listen now on Spotify —

podcast —

Episode-11-Delfin-Vassallo highlight-pattern

Delfin Vassallo from Georg Fischer | How I lead my marketing department: where planning is important, plans less so, and where B2B doesn't mean boring 2 boring

Listen now on Spotify —

podcast —

Episode-Matti-Tiitinen-Valtra 500x500 highlight-pattern

Matti Tiitinen from Valtra | How I lead my farmer-focused marketing and sales team at Valtra

Listen now on Spotify —

podcast —

Episode-Viktor-Wallstrom-Saab 500x500 highlight-pattern

Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager

Listen now on Spotify —

podcast —

Episode-Andrea-Alter-Workday 500x500 highlight-pattern

Andrea Alter from Workday | How do you empower your team to embrace challenges and learn from mistakes? Discussion with Andrea

Listen now on Spotify —

podcast —

Episode-7-with-Helena-Kappen highlight-pattern

Helena Kappen from Microsoft | CMO’s perspective on AI

Listen now on Spotify —

podcast —

Episode with Pia Posio highlight-pattern

Pia Posio from Glaston Corporation | A Marketing Director's perspective on change

Listen now on Spotify —

podcast —

Episode-4-with-Bita-Popovic highlight-pattern

Bita Popovic from Trimble | The Engineering Mindset: Revolutionizing Customer Experience in B2B

Listen now on Spotify —

podcast —

Episode with Sirpa Ikola highlight-pattern

Sirpa Ikola from Schneider Electric | Sales and marketing as a spectrum of one – insights from an experienced former VP of Marketing and current business leader

Listen now on Spotify —

podcast —

Episode with Sandra Anderstedt highlight-pattern

Sandra Anderstedt from Sandvik | How do you make a 60-member ambassador program thrive in marketing?

Listen now on Spotify —

podcast —

Episode with Patricia highlight-pattern

Patrícia Namba from Atlas Copco | How do you succeed in decentralized marketing? Lessons from Patrícia

Listen now on Spotify —

Subscribe to our newsletter —

 

This newsletter is for you: CMOs operating in complex B2B industries who must prove value and manage high-performing teams.

You receive focused insights and original thinking designed to help you build a valuable marketing function toward a more strategic role in your organization.

We don't spam – you'll get emails only when there is a new perspective or a sharp finding (typically 1–2 times per month).