Building alignment in yearly planning – it's time to review your marketing strategy
There is no such thing as marketing strategy alone. It should always align with the overall strategy of a business. Still, that's not always the case. That's why it's a perfect time to evaluate your existing marketing strategy and make sure your next yearly planning aligns with business priorities.
Watch our webinar where Jani Hovila and Joonas Hakkarainen share their insights on what elements create a strong marketing strategy and how to build alignment in yearly planning. Both within the marketing department as well as with key stakeholders.
Jani is a pioneer in unlocking the full potential of marketing functions, and helping senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in a complex sales environment.
Joonas runs client engagements related to CMOs' most important priorities, such as proving and communicating marketing value and building a clear vision and business case for marketing.
Mavenfirst – Who are we
Mavenfirst is an advisory firm for senior marketing executives in complex B2B industries.
We help design marketing functions that unlock the full potential of marketing and align completely with business priorities—such as competitive advantage, improved market share, and better positioning.
Our typical client is a multinational corporate or enterprise B2B organization operating in industry, IT, software, or professional services.
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