Watch the session: How senior marketing executives can improve value communication – and empower their teams to do the same
As a senior marketing leader, you know that communicating the total value of marketing to stakeholders – from the C-suite to your board – can be a challenge. Typically, based on our years of experience and research, only 30% of marketing's total value is successfully communicated, while the remaining 70% remains hidden.
But it’s not just about how you, as a leader, communicate this value – it’s also about ensuring that your entire team understands and consistently demonstrates the full impact of marketing.
Listen to the session and learn how you can communicate the hidden 70% of marketing's value and lead your team to do the same. You’ll walk away with actionable tips and tools to lead your team and ensure that the full value of marketing is recognized across the organization.
Jani is a pioneer in unlocking the full potential of marketing functions, and helping senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in complex industries.
Joonas runs client engagements related to CMOs' most important priorities, such as proving and communicating marketing value and building a clear vision and business case for marketing.
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