So, you want to be a business partner? Be ready to answer challenging questions.
Most of our engagements start with a discussion about the role of the marketing department in our clients’ businesses. And what is the long-term vision and development plan for the marketing role?
How would it feel if your management team knew instantly not just what marketing does, but the...
Too busy to improve. When working purely with you, my dear marketing leaders, one thing is clear:...
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Change and uncertainty. These are the words I'm reflecting on as I write our first newsletter to...
Based on our research and experience, only about 30 % of the total value is typically communicated....
As marketers, we know our impact is long-term, so why are we often trapped in short-term plans and...
Processes might feel boring. The word can evoke images of rigid hierarchies, endless checklists,...
In our first Executive Roundtable of 2024, senior marketing executives from complex B2B...
Our IT Professional Services client, with a marketing team of 10+, was struggling to communicate...
In many B2B companies, particularly in IT, professional services, and industrial sectors, marketing...