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Sign up for our upcoming webinars and access the on-demand materials

Our webinars and materials are curated specifically for CMOs and marketing directors who demand logic over hype. You'll get concrete advice and frameworks you need to lead a marketing function that the C-suite trusts.

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REGISTER NOW | WEBINAR, 20TH AUGUST

Join the webinar Tools to raise your leadership ability when leading a 10+ person department-1

REGISTER NOW | WEBINAR, 20TH AUGUST

Join the webinar: Tools to raise your leadership ability when leading a 10+ person department

When your marketing department grows to more than 10 people, your role shifts from manager to leader. Your team might be spread across multiple countries, and you have more stakeholders to manage.

In this webinar, we will share our best, proven frameworks built specifically for medium and large B2B marketing departments.

Watch anytime —

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Marketing investment plan as a tool to change the narrative from cost to investment highlight-pattern

Marketing investment plan as a tool to change the narrative from cost to investment

Watch now —

webinar —

Value-based reporting webinar highlight-pattern

Value-based reporting that builds C-level trust

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webinar —

From support function to business partner highlight-pattern

From support function to business partner

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webinar —

Main findings from over 40 assessments highlight-pattern

Main findings from 40+ Assessments & how these should define your 2026 plan

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online event —

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Building alignment in yearly planning — it's time to review your marketing strategy

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online event —

Mavenfirst consultant highlight-pattern

Lead your marketing function with clarity and accountability, not just tactics

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online event —

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The big marketing organization debate — What shapes the way you should organize marketing?

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online event —

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Why every marketing function needs a vision for the future?

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Mavenfirst's team highlight-pattern

Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries

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online event —

Mavenfirst's team highlight-pattern

How senior marketing executives can improve value communication – and empower their teams to do the same

Watch the recording —

Check also these insights —

eBook —

How to elevate marketing to a business partner role in complex B2B 350x350 highlight-pattern

Executive guide: How to elevate marketing to a true business partner role in complex B2B – 4 situations and how to navigate them as a CMO

Access the PDF guide (no forms) —

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Letter to CMOs in complex B2B vol 5 The end of the form-fill highlight-pattern

The end of the form-fill: How will B2B marketing prove value when the lead is gone?

Read more —

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Letter to CMOs in complex B2B vol 4 Business Partner highlight-pattern

So, you want to be a business partner? Challenging questions you need to answer | Letter to CMOs in complex B2B vol 4, 2026

Read more —

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Letter to CMOs in complex B2B vol 3 Alignment highlight-pattern

The case for superior alignment | Letter to CMOs in complex B2B vol 3, 2026

Read more —

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Letter to CMOs in complex B2B vol 2 Time management highlight-pattern

Working on marketing, not in marketing (time tracking template included) | Letter to CMOs in complex B2B vol 2, 2026

Read more —

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Letter to CMOs in complex B2B vol 1 highlight-pattern

Letter to CMOs in complex B2B vol 1, 2026: Change and uncertainty

Read more —

podcast —

Asbjørn Severin from Danelec highlight-pattern

Asbjørn Severin from Danelec | How I lead my marketing function towards commercial growth to unlock its full potential

Listen now on Spotify —

podcast —

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Matti Tiitinen from Valtra | How I lead my farmer-focused marketing and sales team at Valtra

Listen now on Spotify —

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Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager

Listen now on Spotify —

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Andrea Alter from Workday | How do you empower your team to embrace challenges and learn from mistakes? Discussion with Andrea

Listen now on Spotify —

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Episode with Pia Posio highlight-pattern

Pia Posio from Glaston Corporation | A Marketing Director's perspective on change

Listen now on Spotify —
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SMALL-GROUP ROUNDTABLES FOR CMOS

Mavenfirst Executive Roundtable

SMALL-GROUP ROUNDTABLES FOR CMOS

Executive Roundtable

The Executive Roundtable is a series of roundtable discussions born in 2022 out of the need for marketing leaders to share experiences and lessons learned from transforming marketing from a cost center to a profit center in a complex B2B.

We organize events every quarter in Helsinki, Stockholm, and Copenhagen.

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This newsletter is for you: CMOs operating in complex B2B industries who must prove value and manage high-performing teams.

You receive focused insights and original thinking designed to help you build a valuable marketing function toward a more strategic role in your organization.

We don't spam – you'll get emails only when there is a new perspective or a sharp finding (typically 1–2 times per month).