Executive Guide: What would a more strategic role for your marketing function look like?
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Most marketing leaders in complex B2B organizations want to shift their function into a more strategic role. Yet, many attempt to achieve this by simply optimizing tactics, campaigns, reporting or stakeholder alignment.
We challenge you to ask a more fundamental question: What is the more strategic role for you, and what kind of change is required to get there?
Mavenfirst – Who are we
We help senior B2B marketing executives increase the value of their marketing function. We help you make marketing a regular topic in management team meetings, gain clarity on marketing value, and establish clear performance expectations for you and your team.
We work in complex B2B industries where marketing by default has not been valued accordingly. Our clients are typically sales- or engineer-driven, with a big emphasis on traditional sales.
Our typical client is a multinational corporate or enterprise B2B organization operating in industry, IT, software, or professional services.
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