BUSINESS PLAN
You likely have a corporate strategy and a calendar full of marketing activities. But you might miss the connecting link.
You need one simple document that tells the story of what the marketing department is doing, why it matters, and what you are accountable for.
Getting clarity starts here —
You need a Business Plan if:
You want to synchronize with the business. Your company plans for the next 3–5 years, but your marketing plan focuses only on the next year or campaign. You need to bridge that gap.
You need a prioritization tool. You lack a strategic framework to distinguish between what is important and what is merely urgent.
You need to shift to outcomes. You want to stop reporting on activities and start being accountable for achieved business results.
You need to define your role. Marketing often tries to be everything to everyone. You need to clarify exactly where your function delivers value.
We already have a marketing strategy. Do I need a business plan?
Probably yes.
A marketing strategy is external. It defines your target audience, key messages, and strategic goals.
A business plan is internal. It defines how you run the marketing machine itself. It is your primary management tool. It states exactly why your function exists, what resources it needs, and how it delivers value over the next 1–5 years.
Outcomes and benefits from this phase
Full potential identified. You stop looking just at the next quarter. You see the long-term value and potential your marketing function can bring to the company.
A clear path forward. You gain an updated roadmap. You gain a Bold 5-Year Vision and a concrete 3-Year Picture of where the function is going. This plan becomes your main tool to lead the department based on clear outcomes and priorities, rather than just daily activities.
Clarified expectations. No more guessing what leadership wants. You and the business finally agree on what marketing is expected to deliver.
The business case. You have the numbers and logic to prove why investing in this change is smart business.
Buy-in for change. You have the backing to start building a modern, accountable function.
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What to expect from the engagement
What can you expect?
Our approach is to work with you on a week-to-week basis and proceed step by step. We will help you create the marketing vision and business plan, and we act as your sparring partner, challenging your thinking and asking the tough questions you might avoid on your own.
Note: You should set aside 2–4 hours per week for this process. You are investing in the foundation of your function's success.
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How do we evaluate success?
We look for concrete shifts in alignment and clarity.
+90% strategic link: Over 90% of your marketing priorities link directly to business outcomes.
Leadership buy-in: The CEO and executive board understand and approve the CMO’s vision.
Alignment score: A measurable increase in alignment across the leadership team, marketing function, and key stakeholders.
What happens after the BusinessPlan?
Once your Business Plan is ready, you have three clear paths forward:
1. Execute with support. You move from planning to action with us by your side. Whether you need help operationalizing the plan, communicating value, or driving change, we continue to support you through our advisory services. Read more about Advisory Services
2. Get stakeholder alignment. You focus on securing buy-in. We coach you to sell the vision to the board/management, ensuring the business understands the new direction.
3. Lead independently. You take the roadmap and run with it. Armed with clear priorities and a solid plan, you have the tools and confidence to lead the execution yourself.
OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
