OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
Build-up & Scale-up
You have defined your vision and secured organizational alignment. Now, the challenge is professional execution: how to actually get there. We recognize that the shift from "in marketing" to "on marketing" requires fundamental systemic change. Also, the biggest hurdle for change is often you yourself, not the money. That’s why you need to actively lead the change.
We work alongside you. We will equip you with the frameworks and support you need to minimize your and your team’s ad hoc workload to even less than 5%, and ensure that you deliver value to the organization – provably and measurably.
The execution journey: Build-up and Scale-up
The total time for change typically ranges from 6 to 24 months, depending on your team size and complexity (e.g. structure, team capability of change). The journey consists of two stages, and it’s based on your Assessment and Foundation phases.
Phase 1: Build-up
Duration: Typically 3–9 months, depending on your starting point.
The destination is clear: your vision. In this phase, we choose the most critical elements that bring the biggest and fastest change right now.
Typically, we focus on some of these elements or parts of them: cutting chaos with operational excellence, ensuring you can communicate the value you already produce, or fundamentally changing the way value is delivered.
As a result, your entire team and key stakeholders work toward and align with the new vision. You can communicate value aligned with the vision, lead activities toward it, and minimize work outside the vision – resulting in smaller ad hoc tasks, clearer priorities, and recognized value.
Phase 2: Scale-up
Duration: Typically 3–9 months, but depending on your situation.
In this phase, the focus shifts to taking a big leap toward your end-state vision.
We focus on the remaining elements (e.g., value creation or organizational changes) that maximize growth and sustain the new way of working. Vision is always the north star that tells you where to concentrate efforts.
As a result, your entire function operates fully according to the vision, value is continuously communicated and proven, the operating models fully support the vision and alignment, and trust is built with stakeholders.
Kumppaninne markkinoinnin kehitysprojekteissa
Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.
Explore more —
Insight case article: A new campaign planning process and playbooks driving success across multiregional marketing teams
Read the case article —
Insight case article: How we helped our IT professional services provider to improve marketing value communication
Read the case article —
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