Register now: Main findings from 40+ Assessments & how these should define your 2026 plan

Join the webinar and come to listen to how your marketing function compares to 40+ other complex B2B companies and get your plan for 2026 right.

You'll hear more about:
• 5 key findings based on over 40 assessments
• Enablers and detractors identified in the assessments that help or hinder your ability towards a more strategic role
• How to use these for your 2026 plan

Find out more and register by filling out the form below.

Webinar for B2B marketing leaders in complex industries —

Date: Wednesday, February 4th

Time: 10:00 AM (CET) / 11:00 AM (EET)

Format: Online. Recording available after the webinar.

Speaker: Jani Hovila, Managing Director, Mavenfirst

Key findings covered in the webinar:

We’ll go through the 5 main findings from our assessments and discuss what you can do about them:

01 Leadership alignment: A lack of alignment and unclear roles and expectations.

02 Value communication: Typically, only 30% of the total marketing value can be communicated.

03 Value creation: Marketing is mostly seen through commercial efficiency, but what is the "next" step for growth? How to increase and create more value for the organization?

04 Ad hoc vs. priority: The amount of ad hoc work in marketing is typically between 20–70%. Most of the leader's time is spent on 'in marketing' instead of 'on marketing'.

05 Department transparency: A lack of transparency into your department's capacity and performance management.

Register:

Can't make the live session?
Register anyway, and we’ll send you the recording.

We use Demio as our hosting platform. After registering, you will receive a confirmation email and your unique join link directly from Demio.

Insight session - 2025 Main findings from marketing Strategic Role assessment _ Mavenfirst

Based on over 40 Assessments across complex B2B industries' marketing functions, the results show that while every company is unique, similar challenges are present.

Use our findings to see where you stand and get thoughts on how these findings should affect your 2026 plan.

You'll also hear more about identified enablers and detractors for a more strategic marketing role.

Meet the speaker on LinkedIn

Jani helps senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in complex B2B.

Let's connect on LinkedIn.