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Watch now: Lead your marketing function with clarity and accountability, not just tactics

Based on our experience, many marketers believe marketing should be evaluated through long-term results. yet in practice, most marketing functions operate through short-term planning cycles, leaving the bigger picture and business impact unclear.

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Online event for senior marketing executives —

In this webinar, Mavenfirst's Jani Hovila and Joonas Hakkarainen will share how to ensure your marketing function goes beyond just tactics and outputs, and works with a clear vision and long-term perspective. 


You'll hear:

What is a marketing business plan and why is it a critical tool for every marketing leader in complex B2B industries?

How to build alignment between marketing and business priorities

Why there's often a gap between long-term goals and short-term planning and how to turn that into your advantage

Meet the experts

Jani Hovila

Jani is a pioneer in unlocking the full potential of marketing functions, and helping senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in a complex sales environment.

Jani Hovila, Managing Director
Joonas Hakkarainen

Joonas runs client engagements related to CMOs' most important priorities, such as proving and communicating marketing value and building a clear vision and business case for marketing. 

Joonas Hakkarainen, Senior Marketing Consultant
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Mavenfirst – Who are we

Mavenfirst is an advisory firm for senior marketing executives in complex B2B industries.

We help design marketing functions that unlock the full potential of marketing and align completely with business priorities—such as competitive advantage, improved market share, and better positioning.

Our typical client is a multinational corporate or enterprise B2B organization operating in industry, IT, software, or professional services.

Discover more —

podcast —

Episode-4-Bita-Popovic-Trimble highlight-pattern

Bita Popovic from Trimble — The Engineering Mindset: Revolutionizing Customer Experience in B2B

Listen now —

article —

Mavenfirsts consultant highlight-pattern

Balancing act between benefits and fears of strict processes in marketing

Read more —

article —

Mavenfirsts consultant highlight-pattern

Insight case article: How we helped our IT professional services provider to improve marketing value communication

Read insight case article —

Upcoming Executive Roundtable events

Explore our upcoming live events for senior marketing executives.

Stockholm, Sweden

Proving and communicating the total value of marketing

8
May
The 2025 roundtable events will be published soon. In 2025, we will organize events in Helsinki, London and Stockholm. See the past events and find out more.