Register now: From support function to business partner: how to redefine marketing’s role to match business needs

Does your organization actually agree on what marketing is for? In many B2B companies, business stakeholders don’t know what to expect from marketing.

As a CMO, it is difficult to lead a function where expectations from business stakeholders are unaligned. This lack of alignment is often the root cause of the most common challenges, from budget and resource struggles to communicating the total value of marketing.

Join our webinar to get concrete tips to align on marketing expectations.

Webinar for B2B marketing leaders in complex industries —

Date: Thursday, March 5th

Time: 10:00 AM (CET) / 11:00 AM (EET)

Duration: 45–60 minutes.

Format: Online. Recording available after the webinar.

Speaker: Jani Hovila, Managing Director, Mavenfirst

Key themes covered in the webinar

• Why is defining a clear internal brand for the marketing function the foundation for your budget and resources?

• How to identify your current situation regarding the perceived role of stakeholders?

• How can you use our framework to diagnose your marketing function’s current situation?

• How can you move your marketing function closer to business?

Register:

Can't make the live session?
Register anyway, and we’ll send you the recording.

We use Demio as our hosting platform. After registering, you will receive a confirmation email and your unique join link directly from Demio.

Meet the speaker on LinkedIn

Jani helps senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in complex B2B.

Let's connect on LinkedIn.