Welcome to the Executive Roundtable for senior marketing executives in Helsinki on November 27th 2025!

Based on the Marketing Strategic Role assessments we've conducted in the past years, marketing leaders often struggle with proving or communicating the full value of marketing due to scattered value, constant firefighting and ad hoc or unclear role within the organization. The next Executive Roundtable digs deeper into how can you as a leader tackle these challenges by leading the change towards a more strategic role for your function.

To fuel the discussion, we'll cover the questions such as:

How to evaluate if the change is needed?

What would the new role and a better future look like?

What should happen and where would the change need to impact?

What benefits would the change bring to you as a leader, to your team and to the whole organization?

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Roundtable feedback

Roundtable feedback

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Roundtable feedback

Join us for the next Executive Roundtable!

The next event will take place on Thursday November 27th at 8:30-11:00 at Ravintola Lasipalatsi.

Program

8:30-9:00: Arrival, breakfast and introductions

9:15-11:00: Facilitated discussion, sharing experiences and key learnings

11:00-12:00 Optional: lunch together for those whose schedule allows

The concept

The Executive Roundtable is a series of roundtable discussions born in 2022 out of the need for B2B marketing leaders form complex industries to get together around the same table to share experiences and lessons from marketing leadership and strengthening marketing business impact.

The biggest value for you is the active dialogue. You’ll gain fresh perspectives and discuss experiences, learnings, and solutions with a selected group of your peers who work in similar roles in similar industries.

The events are mostly invitation-only and tailored exclusively for senior marketing executives in complex B2B industries. Participation is free of charge and comes with no commitment. Previous sessions have generated a lot of praise and we're excited to invite you to join the discussions in November.

The discussion follows the Chatham House Rule to ensure open and confidential dialogue.

How to register?

You can register to the event by filling up the form below or by an email to niko.hiljanen@mavenfirst.com.

We will ask for your special dietary requirements once you've confirmed your participation and share them with the restaurant.

Why to join?

Gain fresh insights, engage in inspiring discussions, and connect with top B2B marketing leaders — for free.

Connect with top B2B marketing leaders, share experiences and key learnings, gain fresh ideas and perspectives, and enjoy a delicious breakfast.

Participants have praised the warm, open atmosphere, inspiring discussions, and the opportunity to learn from other B2B marketing leaders

Participation is free and has no commitments.

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Exclusively designed for senior marketing executives in complex B2B industries.

The concept and themes are designed exclusively for senior marketing executives in complex B2B industries to ensure relevance and valuable discussions.

Our participants are senior marketing leaders from leading B2B companies in complex industries. Typically, these include professionals from industrial, IT, software, and professional services sectors, with a turnover exceeding €50 million. The participants hold titles such as Marketing Director, CMO, Global Marketing Director, or Vice President of Marketing.

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Mavenfirst Executive Roundtable AI (48)

Frequently asked questions —

01 How can I join?

Please fill in the form above or email niko.hiljanen@mavenfirst.com to let us know if you are interested in participating.

02 How are participants selected?

This is a closed event, and we will select the participants. We want to ensure that participants have a leadership background in complex industries and working with their own team. That way we can ensure we're on the same level in the discussions and have a free atmosphere for the exchange of ideas and discussion.

03 How much does the Executive Roundtable cost and do I commit to something else?

Participation in the roundtables is free of charge and comes with no commitment.

04 When and where will the roundtable take place?

These events are held regularly once a quarter and are primarily invitation-only. Roundtable events are held on-site in varying locations. This year's events will be in Helsinki, Stockholm and Copenhagen.

05 What are the topics of discussion in the roundtable?

Themes change for each event.
The sessions have covered topics such as the role of marketing in a complex B2B industries, how to align with the leadership stakeholders and thrive in a management team, how to lead the AI change, how to succeed as a marketing executive in budgeting and annual planning as well as recent research and its implications for marketing.

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Mavenfirst

Mavenfirst is a highly-specialized advisory firm focusing exclusively on helping senior marketing executives operating in B2B complex industries.

We help our clients design world-class marketing functions that unlock the hidden potential of marketing and align completely with business priorities—such as competitive advantage, improved market share, and better positioning.

Our typical client is a multinational corporate or enterprise B2B organization operating in the industrial, IT, software, or professional services field.