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Welcome to the Executive Roundtable for senior marketing executives in Helsinki on February 12th, 2026!

In the current economic climate, many marketing leaders face a tough reality: budgets are frozen, teams are restructuring, or targets have increased while resources remain the same. Even in stable organizations, the pressure to demonstrate efficiency and impact is higher than ever.

In this Executive Roundtable, we will focus on the timely topic “Doing more impact with the same or even less”, and how you, as a leader, can enable your marketing function to bring more impact to the business.

Key themes for the discussion:

  • How do you enable your team to achieve more results without burning out? What leadership choices enable this?
  • How do you prioritize when you can no longer do everything? How to use the Business Plan as a tool to dare to say "no"?
  • What is truly a "must-have" for the business, and what should you, as a leader, dare to drop to clarify your focus?
  • What kind of structures, leadership and shared understanding must you build in your marketing function to make that "doing more with less" a new way of working?

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    What marketing leaders say about the Executive Roundtable —

    Feedback from participants —

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    "The sessions are very open, and we have informal conversations in a very relaxed setting, which I value a lot."

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    "Meeting like-minded marketing leaders with the same challenges, and getting inspiration on what you can do in your company are the biggest benefits of these events."

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    “I can have discussions here that I can't have anywhere else."

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    “Left the discussion filled with energy and inspiration."

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    "For me, this is a good opportunity to meet peers working with the same roles in different industries. Also to share common challenges, best practices, and together discuss the future of marketing."

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    “I've heard that somebody thought it was a bit of group therapy, and I would say the same."

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    "I'm kind of amazed by Mavenfirst's people's ability to really create an atmosphere where you have psychological safety, you can be honest and open with your challenges."

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    "After each session, I feel very inspired, and always have few things that we can take to our team and discuss."

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    "Thank you for an insightful roundtable and great to meet so many new people."

    Join us for the next Executive Roundtable!


    The next event will take place on Thursday, 12th, 2026, at 8:30-11:00. Location TBD.


    Program

    8:30-9:00: Arrival, breakfast and introductions

    9:00-11:00: Facilitated discussion, sharing experiences and key learnings "Doing more impact with the same or even less" 

    11:00-12:00 Optional: lunch together for those whose schedule allows


    The concept

    The Executive Roundtable is a series of roundtable discussions launched in 2022 to bring B2B marketing leaders from complex industries together around the same table to share experiences and lessons in marketing leadership and strengthen their marketing business impact.

    The greatest value to you is active dialogue. You’ll gain fresh perspectives and discuss experiences, learnings, and solutions with a selected group of your peers who work in similar roles in similar industries.

    The events are invitation-only and tailored exclusively for senior marketing leaders in complex B2B industries. Participation is free of charge and comes with no commitment. Previous sessions have generated a lot of praise and we're excited to invite you to join the discussions in February.

    The discussion follows the Chatham House Rule to ensure open and confidential dialogue.

    In Helsinki, the discussion will be in Finnish.

    How to join?

    You can apply for the event by filling out the form.

    We will ask for your special dietary requirements once we've confirmed your participation and share them with the restaurant/hotel. 

     


    Apply now:

     

     

    Why to join?

    Gain fresh insights, engage in inspiring discussions, and connect with top B2B marketing leaders — for free.

    Connect with top B2B marketing leaders, share experiences and key learnings, gain fresh ideas and perspectives, and enjoy a delicious breakfast.

    Participants have praised the warm, open atmosphere, inspiring discussions, and the opportunity to learn from other B2B marketing leaders

    Participation is free and has no commitments.

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    Exclusively designed for senior marketing executives in complex B2B industries.

    The concept and themes are designed exclusively for senior marketing executives in complex B2B industries to ensure relevance and valuable discussions.

    Our participants are senior marketing leaders from leading B2B companies in complex industries. Typically, these include professionals from industrial, IT, software, and professional services sectors, with a turnover exceeding €50 million. The participants hold titles such as Marketing Director, CMO, Global Marketing Director, or Vice President of Marketing.

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    Frequently asked questions —

    Please fill in the form above or email niko.hiljanen@mavenfirst.com to let us know if you are interested in participating.

    This event is strictly for senior marketing executives (CMO, VP, Director level) working in complex B2B industries (Industrial, IT, Software, Professional Services) with typical turnovers exceeding €50 million.

    Please note: To ensure open peer-to-peer dialogue, we do not accept consultants, agencies, or vendors.

    This is a closed event, and we will select the participants. We want to ensure that participants have a free atmosphere for the exchange of ideas and discussion.

    We believe in transparency and networking, so yes, you will know who is attending. All confirmed participants receive a shared group calendar invitation. This gives you full visibility of who is joining and allows you to connect with your peers even before the event.

    Participation in the roundtables is free of charge.

    These events are held quarterly and are primarily invitation-only. Roundtable events are held on-site in varying locations. Currently, we're organizing them in Helsinki, Stockholm, and Copenhagen.

    Themes change for each event.
    The sessions have covered topics such as the role of marketing in a complex B2B, the marketing journey and the evolution of operations from a cost center to a profit center, and recent research and its implications for marketing.

    No! Just come as you are, ready to share your experiences and listen to others in a relaxed atmosphere. We will provide a delicious breakfast to start your day.

    In Finland, the language is Finnish. In all other locations, the discussions will be conducted in English (Stockholm, Copenhagen).

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    Mavenfirst

    Mavenfirst is an advisory firm helping B2B senior marketing executives increase the value of their marketing function. We help them to make marketing a regular topic in management team meetings, gain clarity on marketing value, and establish clear performance expectations for them and their team.

    We work in complex B2B industries where marketing by default has not been valued accordingly. Our clients are typically sales- or engineer-driven, with a big emphasis on traditional sales.