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Welcome to the Executive Roundtable for senior marketing executives in Stockholm on Feb 11th, 2026!

The Executive Roundtable is a series of roundtable discussions born in 2022 out of the need for marketing leaders to get together around the same table to enjoy breakfast, share experiences and lessons from marketing leadership and strengthening marketing business impact in complex B2B industries.

The events are mostly invitation-only and tailored exclusively for senior marketing executives in complex B2B industries. Participation is free of charge and comes with no commitment.

Based on your requests, we are dedicating this Roundtable to "doing more with less" to discuss the hard leadership choices, prioritization, and structural changes that allow marketing to thrive even when budgets are tight.

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What marketing leaders say about the Executive Roundtable —

Feedback from participants —

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"The sessions are very open, and we have informal conversations in a very relaxed setting, which I value a lot."

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"Meeting like-minded marketing leaders with the same challenges, and getting inspiration on what you can do in your company are the biggest benefits of these events."

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“I can have discussions here that I can't have anywhere else."

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“Left the discussion filled with energy and inspiration."

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"For me, this is a good opportunity to meet peers working with the same roles in different industries. Also to share common challenges, best practices, and together discuss the future of marketing."

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“I've heard that somebody thought it was a bit of group therapy, and I would say the same."

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"I'm kind of amazed by Mavenfirst's people's ability to really create an atmosphere where you have psychological safety, you can be honest and open with your challenges."

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"After each session, I feel very inspired, and always have few things that we can take to our team and discuss."

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"Thank you for an insightful roundtable and great to meet so many new people."

Join us for the next Executive Roundtable!


The next event will take place on Wednesday, February 11th, 2026. Location to be confirmed, easily accessible in the city center.


Program

8:30-9:00: Arrival and Breakfast 

9:00-9:30: Introduction: Doing more with less

9:30-11:00: Facilitated discussion, sharing experiences and key learnings

11:00-11:30: Optional: lunch together for those whose schedule allows


An event topic

The topic for this roundtable is Doing more impact with the same, or even less.

The questions we will discuss together include:

  • How do you prioritize when you can no longer do everything, and the final responsibility for the hard choices rests on your shoulders?

  • What is truly a "must-have" for the business, and what should you, as a leader, dare to drop to clarify your focus? 

  • How do you enable your team to manage, reduce, or simply say "no" to ad hoc work? 

  • What kind of structures, leadership and shared understanding must you build in your marketing function to make that "doing more with less" a new way of working? 

The sessions are conducted under the Chatham House Rule to encourage open and productive discussions. This means participants are free to use the information received, but their identities and affiliations must remain confidential. The event will be held in English.


How to register?

You can register for the event by filling out the form or emailing jani.hovila@mavenfirst.com. 

We will ask for your special dietary requirements once you've confirmed your participation and share them with the hotel.  

 

Welcome!

Why to join?

Gain fresh insights, engage in inspiring discussions, and connect with top B2B marketing leaders — for free.

Connect with top B2B marketing leaders, share experiences and key learnings, gain fresh ideas and perspectives, and enjoy a delicious breakfast.

Participants have praised the warm, open atmosphere, inspiring discussions, and the opportunity to learn from other B2B marketing leaders

Participation is free and has no commitments.

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Exclusively designed for senior marketing executives in complex B2B industries.

The concept and themes are designed exclusively for senior marketing executives in complex B2B industries to ensure relevance and valuable discussions.

Our participants are senior marketing leaders from leading B2B companies in complex industries. Typically, these include professionals from industrial, IT, software, and professional services sectors, with a turnover exceeding €50 million. The participants hold titles such as Marketing Director, CMO, Global Marketing Director, or Vice President of Marketing.

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Apply to join now

Frequently asked questions —

Please fill in the form above or email jani.hovila@mavenfirst.com to let us know if you are interested in participating.

This event is strictly for senior marketing executives (CMO, VP, Director level) working in complex B2B industries (Industrial, IT, Software, Professional Services) with typical turnovers exceeding €50 million.

Please note: To ensure open peer-to-peer dialogue, we do not accept consultants, agencies, or vendors.

This is a closed event, and we will select the participants. We want to ensure that participants have a free atmosphere for the exchange of ideas and discussion.

We believe in transparency and networking, so yes, you will know who is attending. All confirmed participants receive a shared group calendar invitation. This gives you full visibility of who is joining and allows you to connect with your peers even before the event.

Participation in the roundtables is free of charge.

These events are held quarterly and are primarily invitation-only. Roundtable events are held on-site in varying locations. Currently, we're organizing them in Helsinki, Stockholm, and Copenhagen.

Themes change for each event.
The sessions have covered topics such as the role of marketing in a complex B2B, the marketing journey and the evolution of operations from a cost center to a profit center, and recent research and its implications for marketing.

No! Just come as you are, ready to share your experiences and listen to others in a relaxed atmosphere. We will provide a delicious breakfast to start your day.

In Finland, the language is Finnish. In all other locations, the discussions will be conducted in English (Stockholm, Copenhagen).

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Mavenfirst

Mavenfirst is an advisory firm helping B2B senior marketing executives increase the value of their marketing function. We help them to make marketing a regular topic in management team meetings, gain clarity on marketing value, and establish clear performance expectations for them and their team.

We work in complex B2B industries where marketing by default has not been valued accordingly. Our clients are typically sales- or engineer-driven, with a big emphasis on traditional sales.