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Complimentary Marketing 360 Assessment™ —

Your starting point for strategic clarity and value creation

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Marketing 360 Assessment

You need to know where you are now and what specific actions to take to maximize your function’s value. The Assessment shifts the focus from the pain of your marketing’s role to bringing more value.

Get an actionable roadmap towards greater value

Core benefits

The analysis pinpoints the root cause of your marketing function's current role. It identifies both the internal detractors (the hidden friction points) and the enablers (the unique assets that will accelerate your path to influence).

As a result, you’ll get the AdvantagePlan: your clear, actionable roadmap and business-case level document. It visualizes the entire journey toward greater strategic value and a more influential role, defining the preliminary elements for your Foundation, Build-up, and Scale-up phases.

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When to use the Marketing 360 Assessment™

As a benchmark tool: You see opportunities for your function to create and bring more value and achieve a more strategic role, but you might be in the dark about what it would concretely require and how to get there. Now you’ll get the starting coordinates and the destination map.

External perspective: Get outside help and objective validation to understand your function's true limitations and potential. This is how you gain an expert perspective on the current state.

Work sample: You’ll get a work sample from us, ans see what is like to work with an advisory firm.

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Who is the complimentary assessment for?

The complimentary Marketing 360 Assessment™ is designed specifically for senior marketing executives in complex B2B industries.

You can work as a manager leading a team of 5 to 10 members, or a director with team leads in between you and their reports, within a team size of 10–50 members, or as a global director leading a team of over 50 members.

Get in touch with us – let’s start creating a path towards more strategic clarity and value creation.

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Elements to create more value

With the Marketing 360 Assessment™, you’ll get an objective, analytical diagnosis of your function. We analyze four core elements across nine different categories to pinpoint exactly where you must focus your resources to create even greater value for the organization as a marketing function. 

 

Core element

Category

Description

I. Foundation: Marketing and Business Alignment

1. Bold vision

A clear vision and strategic business plan for marketing as a function.
 

2. Strategic alignment

The alignment of the target group, messaging, and marketing's core strategic goals with the business strategy.

II. Operational Excellence: Minimize ad hoc and build trust for execution 

3. Organization & people 

Evaluation of structure, roles, and competencies within the function.
 

4. Management process

The system for leading and running the marketing department with clarity and structure across daily, weekly, and yearly cycles.
 

5. Core processes

The efficiency and maturity of key marketing operational processes and playbooks.

III. Value Communication: Prove the value of marketing

6. Value Communication

Proving and communicating the total impact of marketing.

IIII. Value Creation: Create more value for the business

7. Competitive advantage

Marketing's role in building and sustaining competitive advantage.
 

8. Pricing power

Marketing's influence on willingness to pay and premium positioning.
 

9. Commercial efficiency

Marketing's impact on commercial results.

 

How we deliver the AdvantagePlan (3-week project) —

Kick-off —

A brief, 30-minute, confidential meeting where we define together your desired outcome so we can precisely tailor the analysis. An optional NDA can be signed at this stage.

Week 1 —

Input and analysis: You answer key statements via a questionnaire covering the four core elements.

Week 2 —

We prepare for and host 1–2 focused sessions with you to validate initial findings and deepen the analysis of your unique context. Based on the analysis, we design your complete AdvantagePlan, which includes a clear visualization of the road ahead, typically featuring a spider chart of your current state and a detailed roadmap.

Week 3 —

Roadmap & final meeting: You’ll receive a clear roadmap on how to transform your marketing function into a more strategic role and deliver greater value to the organization.

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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

LATAA OPAS

Frequently asked questions (FAQ) —

This Assessment is a demonstration of our expertise. Our business is based on deep knowledge of complex B2B environments. By providing you with a high-value, no-risk work sample, you can objectively assess the value and clarity we bring before any financial commitment. It is a way for you to evaluate what it's like to work with an advisory firm.

Definitely no. The primary goal is to deliver value and the AdvantagePlan. Also, our clients have given our advisory work a high NPS score.

Zero. The process is entirely confidential. We only request an optional NDA from you. The insights gained belong to you, and there is no obligation to continue.

It is complimentary only for our target group: Senior Marketing Executives (Manager, Director, Global Director) in complex B2B enterprise organizations. You can get in touch with us and ask more.

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Kumppaninne markkinoinnin kehitysprojekteissa

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

Kumppaninne markkinoinnin kehitysprojekteissa

 

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. 

Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

 

 

Are you ready to get started?

It is time to stop analyzing the problem and start defining the solution. This is your risk-free first step, and it's complimentary to you belonging to our target group. Fill out the form and let's get started.