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MANAGEMENT PROCESS —

Bring your vision for a world-class marketing function to life by leading it systematically

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MANAGEMENT PROCESS

As a marketing executive, your role should not involve firefighting with ad hoc tasks, managing chaos, or hopping from one disorganized meeting to another. With the Management Process, you’ll make sure that everyone on your marketing team is working in the same direction towards the same 5-year vision – day after day, week after week, month after month.

Management Process –

It’s not enough for everyone on your team to simply understand the vision, goals, and direction of the marketing function; you must actively lead and integrate these elements into the daily work of each team member.

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With our support, you will successfully transition from activity-based leadership to outcome-based leadership, ensuring that the vision becomes a fundamental part of your daily operations.

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You’ll get guidelines and a framework for you and your key team members to make informed decisions based on reporting structures, meeting rhythms, and clear processes. Your marketing management team, or key team members, will learn how to effectively manage their teams, transforming your marketing department into a world-class function.

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Mavenfirst's Managing Director Jani Hovila

Before jumping into the Management Process, you should have a Business Plan in place – the Management Process is designed to bring that plan to life.

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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

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What can you expect?

As a result, you can expect increased clarity and structure within your marketing function. This includes even a 80% reduction in ad hoc tasks, improved communication among team members, and better alignment towards a common goal and vision. Additionally, all key team members will be on the same page, making decisions based on data that aligns with your department's priorities.

Sounds challenging? It doesn’t have to be. 

Our approach involves collaborating with you on a weekly basis, progressing step by step. We will invite key members of your team to the necessary sessions. Typically, this process takes about two to three months, depending on your specific situation. We always customize our approach to meet your unique needs.

We will cover the key processes of leading a marketing department successfully:

  • Meeting rhythms and structure

  • Structure of reporting 

  • Expectations and responsibilities for your key team members

Deliverables

Documented meeting rhythms and agendas tailored to your team structure

The documentation includes all necessary details to ensure effective collaboration. We cover various meeting types, such as weekly and monthly marketing management meetings. These documents outline who should participate, when the meetings occur, and the agendas and purposes of each meeting.

Reporting structures

Expect a clear way and framework for how your team members report on the focus areas, priorities, and programs identified in the business plan. 

Key team members know their expectations 

Your marketing key team members – responsible for key focus areas and priorities – have a clear understanding of their responsibilities. Their roles and expectations are aligned with the overall vision and objectives of the marketing function.

Sparring partner

We support you in successfully leading change within your organization. We have experienced similar situations while working with marketing executives and teams for over ten years. This experience will be to your advantage.

 

Let’s make your vision alive

Do you want to hear more? Or are you ready to get started? Contact us, and let’s have a call.

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Kumppaninne markkinoinnin kehitysprojekteissa

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

Kumppaninne markkinoinnin kehitysprojekteissa

 

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. 

Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.