Vision Accelerator
You know your marketing function is capable of more but lacks the clear, shared vision to get there. The Vision Accelerator is a focused, 4-week engagement designed for marketing executives just like you.
It’s for you who need to answer the core strategic questions: "Where are we heading as a function?", "Where am I taking this function as a leader?", and "Why should the business care?" This service provides the map you need to define your function's true value for the next five years, independent of current budget cycles or planning schedules.
Why your bold vision must be your main management tool
A clear long-term vision is your main management tool to work on marketing, not just in marketing. It states exactly why your marketing function exists and where it wants to be in the future to bring maximum value to the business.
A clear vision helps you build the bridge from marketing to business performance and helps you build alignment with your key stakeholders.
Our approach
Our approach is to work with you on a week-to-week basis. We will help you create the marketing vision, so you’re not purchasing a pre-made one from us, but developing it with our help.
That’s why it’s essential that you set aside enough time to invest in the process, usually around two to four hours per week. We understand that your time is valuable, and we will work with you to ensure that the process is as efficient as possible.
Between sessions, there will be some homework for you to complete. Also, be prepared for some tough questions that you may only think about sometimes.
What you’ll get
With the compact, 4-week project, as a result, you’ll get:
Clear and bold 5-year vision: A crystal-clear definition of what your function wants to be and its desired role for marketing within the business. This vision determines your strategic direction and what your marketing function should look like.
Vision for the value (Value Levers): What specific value should you produce by determining which value levers to drive:
• Pricing power: Marketing's role in influencing willingness to pay and premium positioning. It defines the function's future contribution to that.
• Competitive advantage: Marketing's role in building differentiation and market leadership – competitive advantage.
• Commercial efficiency: Marketing's role in impacting commercial results.
OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
