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Leading with clarity —

Eliminate ad hoc. Drive prioritization. Lead a more efficient marketing team that runs with autonomy.

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Leading with clarity

As a marketing leader, your role should not involve firefighting with ad hoc tasks, managing chaos, or hopping from one disorganized meeting to another. When taking control of your function, you’ll make sure that everyone on your marketing team is working in the same direction towards the same 5-year vision – day after day, week after week, month after month.

Get clarity on your team —

Most of our clients choose to start this phase because they recognize one or more of these challenges:

You have no visibility into everything the marketing team is working on right now.

Unclear roles and responsibilities.

You have no way to evaluate team members’ performance, only actions.

You feel the team is busy, but you don't know if they are working on the right things.

Your team has lots of ad hoc, and your days are filled with firefighting.

You would like to "let go of the vine" and give your team more responsibility, but you feel like you can't – because without a clear view of what’s happening, it feels too risky to let go.

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Outcomes and benefits from this phase

Internal trust: This is the biggest hidden benefit. When you have visibility, you gain the confidence to ‘step back,’ and your team gains the trust to run fast.

Data-driven function: Most talk about data-driven marketing. We help you build a data-driven function.

Total clarity: At the team, department, and individual levels, everyone knows exactly what decisions are made and what they are accountable for.

Direction: The entire team rows in the same direction and at the same rhythm. Everyone works for the shared vision and goal – day after day, week after week.

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KPIs to measure success

Reduction in ad hoc: A measurable decrease in unplanned work vs. planned strategic work.

Strategic time: Increase in time you spend ‘on the marketing’ vs. ‘in the marketing’.

Team engagement (eNPS): Motivation increases when people have Purpose, Mastery, and Autonomy.

Execution reliability: Improvement in planned activities completed on time and on spec.

pattern-circle pattern-dot Ability to communicate total marketing value increased 55 percentage points.

What we do: 4 pillars of leading with clarity —

 

We work with you to build the structures and routines that allow you to lead with clarity. We focus on four key areas:

 

1. Internal reporting 

We help you uncover the metrics that tell the whole story of how your function is performing, not just how your campaigns are running. 

You get a simple traffic light view to track accountability and easy pulse metrics that become an integral part of your meeting rhythm. 

This allows you to stop chasing updates and start managing exceptions, while keeping an eye on team capacity.

 

2. The planning process 

You align everyone to row in the same direction and at the same rhythm, whether your team is centralized or spread across regions. We help you create a simplified planning process with clear exit criteria for each stage.

 

3. The meeting rhythm 

You replace disorganized status updates with a proven rhythm. By implementing structures like weekly decision meetings and quarterly resets, you shift the focus from "talking about work" to unblocking issues. You build a rhythm that enables both you and your team leads to drive accountability and ensure successful execution.

 

4. Program planning & accountability 

You shift from managing tasks to leading via outcomes. Instead of assigning activities, you assign results. This ensures your team becomes accountable for the impact, giving you the confidence that the right things are getting done.

 

 

 

 

4 pillars of leading with clarity

 

 

 

How we work with you

 

How we work during this engagement —

 

Our approach involves collaborating with you weekly, progressing step by step. We use a blended approach of a consultant and an executive coach. 

Depending on the situation and needs, we can also involve your marketing leadership team or other key members from your department in the process to ensure alignment and shared ownership of the new way of working. 

We don't guess, we use proven frameworks like meeting rhythm/cadence, and planning process, and tailor them to your specific context. This ensures we solve problems quickly without reinventing the wheel.

 

Mavenfirst's Managing Director Jani Hovila

Before taking control of your function, you should have the Business Plan in place. This phase is designed to bring that plan to life.

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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

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Frequently asked questions —

No, it is the opposite. By clarifying expectations and goals, you give your team more autonomy to decide how to achieve them. You control the outcome, not the method.

The most significant shift happens first in you. When you start focusing on these structures and leading through accountability, the dynamic changes immediately.

However, as you know, true change management takes time. While you will likely see a measurable difference in team performance within a full quarter (90 days), the speed of cultural transformation depends on your specific environment and starting point.

No. Whether you use Asana, Monday.com, Jira, Trello, or just Excel, our frameworks are designed to work on top of what you already have.

We focus on the process and the management logic. The tool is just the enabler. And while we are not IT system integrators, we guide you on how to configure your current tools to support the new reporting structures and visibility we build together.

Absolutely. Creatives thrive when they have clear briefs and protected time.

We rarely publish public case studies. As a leader, you know that few executives wish to publicly state that their department previously struggled with chaos or an ad hoc culture.

However, we are happy to arrange a confidential discussion with our client so you can hear about the impact and cooperation.

Start leading with clarity

Do you want to hear more? Or are you ready to get started? Contact us, and let’s have a call.

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Kumppaninne markkinoinnin kehitysprojekteissa

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

Kumppaninne markkinoinnin kehitysprojekteissa

 

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. 

Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.