Why is cost of inaction often a better way to prove marketing impact than ROI and 9 other insights from the Executive Roundtable Stockholm
Based on our research and experience, only about 30 % of the total value is typically communicated. But there are many ways to try and tackle that. Our Executive Roundtable Stockholm gathered experienced top marketing executives around the same table to discuss how to prove and communicate the total marketing value in complex B2B industries. Uncover the 10 key takeaways, best practices and learnings from the inspiring discussions.
