Welcome to the Executive Roundtable for senior B2B marketing leaders in Copenhagen on March 4th, 2026!

The Executive Roundtable is a series of roundtable discussions born in 2022 out of the need for marketing leaders to get together around the same table to enjoy breakfast, share experiences and lessons from marketing leadership and strengthen marketing business impact in complex B2B industries.

The events are invitation-only and tailored exclusively for senior marketing leaders in complex B2B industries. Participation is free of charge and comes with no commitment.

In this Executive Roundtable, we will focus on the timely topic “Doing more impact with the same or even less”, and how you, as a leader, can enable your marketing function to bring more impact to the business.

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Join us for the next Executive Roundtable in Copenhagen!

The event will take place on Wednesday, March 4th, 2026. Location to be confirmed, easily accessible in the city center.

Program

8:30-9:00: Arrival and breakfast

9:00-9:30: Introduction to the topic: Doing more impact with the same, or even less

9:30-11:30: Facilitated discussion, sharing experiences and key learnings

11:30-12:00: Optional: lunch together for those whose schedule allows

An event theme: Doing more impact with the same, or even less

We selected this theme for our first roundtables of the year based on direct feedback from our participants. The message was clear: regardless of industry, senior leaders face increasing pressure to deliver even more impact with fewer resources.

In this Executive Roundtable, we focus on the leader's role in navigating this pressure. We will discuss how to maintain clarity and focus when you simply cannot do everything anymore.

Key themes for the discussion:

How do you prioritize when you can no longer do everything, and the final responsibility for the hard choices rests on your shoulders?
What is truly a "must-have" for the business, and what should you, as a leader, dare to drop to clarify your focus?
How do you enable your team to manage, reduce, or simply say "no" to ad hoc work?
What kind of structures, leadership and shared understanding must you build in your marketing function to make that "doing more with less" a new way of working?

The concept

The Executive Roundtable is a series of roundtable discussions launched in 2022 to bring B2B marketing leaders from complex industries together around the same table to share experiences and lessons in marketing leadership and strengthen their marketing business impact.

The greatest value to you is active dialogue. You’ll gain fresh perspectives and discuss experiences, learnings, and solutions with a selected group of your peers who work in similar roles in similar industries.

The events are invitation-only and tailored exclusively for senior marketing executives in complex B2B industries. Participation is free of charge and comes with no commitment.

The discussion follows the Chatham House Rule to ensure open and confidential dialogue. This means participants are free to use the information received, but their identities and affiliations must remain confidential. The event will be held in English.

Location

TBD

Feedback from participants —

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"The sessions are very open, and we have informal conversations in a very relaxed setting, which I value a lot."

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"Meeting like-minded marketing leaders with the same challenges, and getting inspiration on what you can do in your company are the biggest benefits of these events."

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“I can have discussions here that I can't have anywhere else."

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“Left the discussion filled with energy and inspiration."

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"For me, this is a good opportunity to meet peers working with the same roles in different industries. Also to share common challenges, best practices, and together discuss the future of marketing."

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“I've heard that somebody thought it was a bit of group therapy, and I would say the same."

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"I'm kind of amazed by Mavenfirst's people's ability to really create an atmosphere where you have psychological safety, you can be honest and open with your challenges."

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"After each session, I feel very inspired, and always have few things that we can take to our team and discuss."

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"Thank you for an insightful roundtable and great to meet so many new people."

Why to join?

Gain fresh insights, engage in inspiring discussions, and connect with top B2B marketing leaders — for free.

Connect with top B2B marketing leaders, share experiences and key learnings, gain fresh ideas and perspectives, and enjoy a delicious breakfast.

Participants have praised the warm, open atmosphere, inspiring discussions, and the opportunity to learn from other B2B marketing leaders.

Participation is free and has no commitments.

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Exclusively designed for senior marketing executives in complex B2B industries.

The concept and themes are designed exclusively for senior marketing executives in complex B2B industries to ensure relevance and valuable discussions.

Our participants are senior marketing leaders from leading B2B companies in complex industries. Typically, these include professionals from industrial, IT, software, and professional services sectors, with a turnover exceeding €50 million. The participants hold titles such as Marketing Director, CMO, Global Marketing Director, or Vice President of Marketing.

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Executive Roundtable Stockholm-1-1

Frequently asked questions —

01 How can I join?

Please fill in the form above to let us know if you are interested in participating.

02 Who is this event for exactly?

This event is for senior marketing leaders (CMO, VP, Director level) working in complex B2B industries (Industrial, IT, Software, Professional Services) with typical turnovers exceeding €50 million.

Please note: To ensure open peer-to-peer dialogue, we do not accept consultants, agencies, or vendors.

03 How are participants selected?

This is a closed event, and we will select the participants. We want to ensure that participants have a free atmosphere for the exchange of ideas and discussion.

04 Will I see the attendee list, and who are the other participants?

We believe in transparency and networking, so yes, you will know who is attending. All confirmed participants receive a shared group calendar invitation. This gives you full visibility of who is joining and allows you to connect with your peers even before the event.

05 How much does the Executive Roundtable cost?

Participation in the roundtables is free of charge.

06 When and where will the roundtable take place?

These events are held quarterly and are primarily invitation-only. Roundtable events are held on-site in varying locations. Currently, we're organizing them in Helsinki, Stockholm, and Copenhagen.

07 What are the topics of discussion in the roundtable?

Themes change for each event.
The sessions have covered topics such as the role of marketing in a complex B2B, the marketing journey and the evolution of operations from a cost center to a profit center, and recent research and its implications for marketing.

08 Do I need to prepare anything?

No! Just come as you are, ready to share your experiences and listen to others in a relaxed atmosphere. We will provide a delicious breakfast to start your day.

09 What is the language of the event?

The discussions will be conducted in English (in Stockholm, and in Copenhagen). In Finland, the language is Finnish.

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Mavenfirst

Mavenfirst is an advisory firm helping B2B senior marketing executives increase the value of their marketing function. We help them to make marketing a regular topic in management team meetings, gain clarity on marketing value, and establish clear performance expectations for them and their team.

We work in complex B2B industries where marketing by default has not been valued accordingly. Our clients are typically sales- or engineer-driven, with a big emphasis on traditional sales.