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Building alignment in yearly planning – it's time to review your marketing strategy

There is no such thing as marketing strategy alone. It should always align with the overall strategy of a business. Still, that's not always the case. That's why it's a perfect time to evaluate your existing marketing strategy and make sure your next yearly planning aligns with business priorities.

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Online event for senior marketing executives —

Date: Tuesday, June 10th 2025

Time: 14:00–15:00 CET / 15:00–16:00 EET

On Tuesday June 10th, Jani Hovila and Joonas Hakkarainen share their insights and learnings on what elements create a strong marketing strategy and how to utilize that to create alignment in yearly planning. Both within the marketing department as well as with key stakeholders.

This session is specifically designed for leaders of 8+ person marketing teams and large marketing departments. It's time to start a successful yearly planning now!

If you can't make it live, no worries. You'll receive a recording and all materials after the webinar.

Secure your spot now!

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Meet the experts

Jani Hovila

Jani is a pioneer in unlocking the full potential of marketing functions, and helping senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in a complex sales environment.

Jani Hovila, Managing Director
Joonas Hakkarainen

Joonas runs client engagements related to CMOs' most important priorities, such as proving and communicating marketing value and building a clear vision and business case for marketing. 

Joonas Hakkarainen, Senior Marketing Consultant
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Mavenfirst – Who are we

Mavenfirst is an advisory firm for senior marketing executives in complex B2B industries.

We help design marketing functions that unlock the full potential of marketing and align completely with business priorities—such as competitive advantage, improved market share, and better positioning.

Our typical client is a multinational corporate or enterprise B2B organization operating in industry, IT, software, or professional services.

Discover more —

article —

Mavenfirsts consultant highlight-pattern

Balancing act between benefits and fears of strict processes in marketing

Read more —

podcast —

Episode-4-Bita-Popovic-Trimble highlight-pattern

Bita Popovic from Trimble — The Engineering Mindset: Revolutionizing Customer Experience in B2B

Listen now —

article —

Mavenfirsts consultant highlight-pattern

Insight case article: How we helped our IT professional services provider to improve marketing value communication

Read insight case article —

Upcoming Executive Roundtable events

Explore our upcoming live events for senior marketing executives.

Stockholm, Sweden

Proving and communicating the total value of marketing

8
May
The 2025 roundtable events will be published soon. In 2025, we will organize events in Helsinki, London and Stockholm. See the past events and find out more.