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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

LATAA OPAS
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How we work with you

Most consultants tell you what to do. We help you change the way your company sees marketing. Through our 'done-with-you' approach, we work alongside you to help you move from a support function to a valuable business partner.

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We do the work with you —

Done-with-you consulting

The last thing you need is another slide deck filled with recommendations you don't have time to implement. We work alongside you.

Our engagements are designed to be practical. We know the real value is in successfully implementing the new way of working.

We also know what it’s like to manage stakeholders and their expectations, handle surprises, and keep the momentum going. We’ve seen those situations before, so we ensure you don’t repeat common mistakes and succeed right from the start.

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Why not just do it myself?

We know you are busy, and it’s rarely a lack of talent that keeps your marketing function from evolving. There is just too much to do, and not enough time to decide where to even start and build a game plan to get started.

But when you want to ensure you move toward a stronger marketing function without trial and error, we are here.

It’s the same logic as if you want to get healthy and fit: you could do the research yourself (Google, AI), ask a friend for advice, or hire a personal trainer. A PT brings the tools, the experience, and most importantly, the accountability to ensure the work actually gets done.

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A blended approach

Our clients have said it best: We combine consulting, coaching, and insights from experience.

We use our 27 battle-tested frameworks that are designed specifically for complex B2B to build your structures quickly.

We challenge your thinking and help you see problems and possibilities from new angles, and bring new perspectives and practical experiences to give you a fresh point of view.

Depending on your challenge, our engagement might lean more toward being framework-driven to build structures quickly or coaching-driven to help you lead your team and manage the change with your stakeholders.

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Most of our impact happens in working sessions with you

Typically, we meet for weekly or biweekly working sessions, with touchpoints and check-ins in between to keep the momentum.

If you need a quick check or a second opinion on a decision, we don’t watch the clock or worry about billing. We are in this together.

Some phases require working more closely for a few weeks, and others require more space for your team to execute. We scale our involvement based on what you need right now.

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Our focus is you

You decide how we show up. Our primary partnership is with you, the marketing leader. We help you build the plan and solve bottlenecks.

In most projects, we are only visible to you or your marketing management team.

If you want us to engage with your stakeholders or team, for example, to conduct interviews or roll out your new Marketing Function Business Plan™ we are ready to help.

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Trust and results, not hours

We believe in a partnership based on trust. You can always get rid of us: If we aren't adding value, we shouldn't be there, and you can end it immediately.

We work project-to-project on a set fee basis. You will always know the exact investment before we start.

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Frequently asked questions —

You could, but it would probably take longer and be riskier.

We do have an ‘unfair’ advantage in terms of frequency. We see these situations many times a year, while most leaders see them once or twice in their careers.

Plus, it’s hard to be objective about your own team. We provide that outside push to make your plan solid.

Most agencies work in marketing: lead generation, content, and campaigns.

We work on the marketing function itself. We help you fix the structure, your role, and how the C-suite sees you. We help you move marketing from a cost center to a strategic investment.

You can, but they are expensive and often generalists.

We only work with marketing leaders in complex B2B. We already know your world, so we don’t need time to get up to speed.

Also, they focus on the company; we focus on making you successful as a leader.

What our clients say about us —

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"We chose Mavenfirst because we wanted a partner who would truly spar with us, not just deliver a one-off project. They have absolutely lived up to those expectations. Working with the Mavenfirst team is truly inspiring."

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"They challenged us from the start to answer the hard questions. We were never left alone; they made sure the project worked in practice and delivered real value to our business."

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"Mavenfirst’s deep dive into our business and their approachable attitude helped us build a solid foundation for strategic marketing. Thanks to great teamwork, our own skills have grown constantly, and the collaboration has been both inspiring and productive."

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"I appreciate their professional and systematic approach to project management and their deep expertise. The team was highly skilled and managed their responsibilities perfectly."

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"We really value how Mavenfirst commits to the project before the work even starts. They invested the time to design a plan that fit our specific situation and needs, ensuring we were both set up for success from day one."

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"What differentiates Mavenfirst is their deep knowledge of our demanding target audience and their grasp of complex sales."

Discover more

Executive Roundtable events for CMOs in complex B2B

Senior marketing leaders from complex B2B industries discuss their strategic challenges under the Chatham House Rule.

What would a more strategic role for your marketing function look like? What needs to happen to get to a more strategic role? Read the guide – no forms needed.

Do you need a more strategic role for your function? What needs to happen to get to a more strategic role?

How will B2B marketing prove value when the lead is gone?

We have started to believe that traditional, form-based lead generation is coming to an end.

Episode with Sirpa Ikola from Schneider Electric

Sales and marketing as a spectrum of one – listen to insights from an experienced former VP of Marketing and current business leader.

From trying to prove the value of marketing to building trust

To help you communicate the value that builds trust, we have developed the Mavenfirst IMPACT model™.

Enablers and detractors for a more strategic marketing role

Dive into findings based on our over 40+ assessments.

Get in touch with us

Are you interested in hearing how we could help you? Contact us, and let's have a short call together.