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This newsletter is for you: B2B marketing leaders in complex industries who want to get their function to be a business partner

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This newsletter is for you: CMOs operating in complex B2B industries who must prove value and manage high-performing teams.

You receive original thinking and no-click content designed to help you build a valuable marketing function toward a more strategic role in your organization.

We don't spam: you'll get emails only when there is a new perspective or a finding. Typically 1–2 times per month.

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article —

Letter to CMOs in complex B2B vol 2 Time management highlight-pattern

Working on marketing, not in marketing (time-tracking template included)

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webinar —

Webinar Assessment highlight-pattern

If you, as a marketing leader, got 1.5x-3x the resources, what would you do?

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podcast —

Episode-11-Delfin-Vassallo highlight-pattern

Delfin Vassallo from Georg Fischer | How I lead my marketing department: where planning is important, plans less so, and where B2B doesn't mean boring 2 boring

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event —

Roundtable Stockholm highlight-pattern

Executive Roundtable events in Helsinki, Stockholm, and Copenhagen

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eBook —

Executive-Guide-Strategic-role highlight-pattern

Executive guide: What would a more strategic role for your marketing function look like?

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podcast —

Episode-Matti-Tiitinen-Valtra 500x500 highlight-pattern

Matti Tiitinen from Valtra | How I lead my farmer-focused marketing and sales team at Valtra

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article —

Marketing's role in management team highlight-pattern

Strengthening your role as a marketing director in the management team

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podcast —

Episode-Viktor-Wallstrom-Saab 500x500 highlight-pattern

Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager

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Andrea Alter from Workday | How do you empower your team to embrace challenges and learn from mistakes? Discussion with Andrea

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