The case for superior alignment | Letter to CMOs in complex B2B vol 3, 2026
How would it feel if your management team knew instantly not just what marketing does, but the impact you create?
If they knew how your success contributes to business performance and what is expected not only of the marketing department but also of you as its leader. They would know and trust that if given more resources, this is how our business improves. That it would be so clear that at the end of the year, both you and your boss know before the meeting how marketing did.
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