If you, as a marketing leader, got 1.5x-3x the resources, what would you do?

Most marketing leaders in complex B2B struggle to answer this. Not because of a lack of ideas, but because of a lack of a defined strategic role.

Watch the webinar recording and listen to how your marketing function compares to 40+ other complex B2B companies and get your plan for 2026 right.

You'll hear more about:
• 5 key findings based on over 40 assessments
• Enablers and detractors identified in the assessments that help or hinder your ability towards a more strategic role
• How to use these for your 2026 plan

https://98373.fs1.hubspotusercontent-na1.net/hubfs/98373/Webinar_%20Main%20findings%20from%2040%2B%20Assessments%20&%20how%20these%20should%20define%20your%202026%20plan%20_%20Mavenfirst.jpg

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Based on over 40 Assessments across complex B2B industries' marketing functions, the results show that while every company is unique, similar challenges are present.

Use our findings to see where you stand and get thoughts on how these findings should affect your 2026 plan.

You'll also hear more about identified enablers and detractors for a more strategic marketing role.

We’ll go through the 5 main findings from our assessments and discuss what you can do about them:

01 Leadership alignment: A lack of alignment and unclear roles and expectations.

02 Value communication: Typically, only 30% of the total marketing value can be communicated.

03 Value creation: Marketing is mostly seen through commercial efficiency, but what is the "next" step for growth? How to increase and create more value for the organization?

04 Ad hoc vs. priority: The amount of ad hoc work in marketing is typically between 20–70%. Most of the leader's time is spent on 'in marketing' instead of 'on marketing'.

05 Department transparency: A lack of transparency into your department's capacity and performance management.

Main findings from marketing Strategic Role assessment

BOOK AN ASSESSMENT

Get started with complimentary assessment

BOOK AN ASSESSMENT

Do you want to get a work sample from us and know where your function stands?

With the Marketing 360 Assessment™, you’ll get an objective, analytical diagnosis of your function. We analyze four core elements across nine different categories to pinpoint exactly where you must focus your resources to create even greater value for the organization as a marketing function.

The complimentary Marketing 360 Assessment™ is designed specifically for senior marketing executives in complex B2B industries.

GET STARTED WITH YOUR COMPLIMENTARY ASSESSMENT

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Follow Jani on LinkedIn

Meet the speaker on LinkedIn

Jani helps senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in complex B2B.

Let's connect on LinkedIn.

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