Are you missing these 3 critical goals from your yearly planning?
Marketing yearly planning typically consists of two different questions:
- Where you want to go, as in your yearly goals
- How you get there, as in your plans and campaigns
Yearly planning should focus mostly on where to go, not how to get there.
As a marketing leader, your number one goal in yearly planning is to answer the question: where we want to go. Once you have the destination set, you and your team have much more time to hone and develop the plans for how to get there.
