Register now: Value-based reporting that builds C-level trust – concrete cases in complex B2B

In complex B2B, marketing leaders put significant effort into gathering data and tracking attribution. Still, there’s a gap between marketing data and C-suite trust.

The problem isn’t usually the data. It’s the alignment. Join our webinar where we share practical experiences and tips on how to shift the focus to value-based reporting that earns C-suite trust.

Webinar for B2B marketing leaders in complex industries —

Date: Thursday, March 19th

Time: 10:00 AM (CET) / 11:00 AM (EET)

Duration: 45–60 minutes.

Format: Online. Recording available after the webinar.

Speaker: Jani Hovila, Managing Director, Mavenfirst

What you will learn – the Mavenfirst IMPACT model™ in action

In this webinar, we share how to transform your stakeholder reporting into a story of value that the C-suite trusts.

You’ll hear more about:

• Real-world cases of how we shifted reporting from "what happened" to demonstrating "what it means for the business"
• Typical reporting pitfalls we’ve changed in management reports
• Practical tips on how to transform your current reporting into a strategic narrative that the C-suite will value

This webinar is for marketing leaders in complex B2B who want to maximize the business impact of their reporting.

You will get concrete tips and tools to refine your stakeholder communication. This will help your function be recognized as a vital partner in the company's success.

Register now:

Can't make the live session?
Register anyway, and we’ll send you the recording.

We use Demio as our hosting platform. After registering, you will receive a confirmation email and your unique join link directly from Demio.

Meet the speaker on LinkedIn

Jani helps senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in complex B2B.

Let's connect on LinkedIn.

CASE STUDY

Case From ‘event organizer’ to ‘business partner’ in a global industrial company

CASE STUDY

Moving from event organizer to business driver in a global industrial company

While the business saw marketing as important, its real value was unclear to stakeholders and the team alike. The team operated with defined targets, but these goals often lacked a direct link to broader business outcomes.

For the VP of Marketing, a daily life was filled with back-to-back meetings and constant firefighting.

To change this, the team used The Mavenfirst Marketing Function Business Plan™ to establish a clear direction and a structured framework for their operations.