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Register now: Marketing investment plan as a tool to change the narrative from cost-center to profit center – webinar for marketing leaders in complex B2B

This webinar is for senior marketing leaders in complex B2B who want to improve long-term alignment with their business management and present business-case-level investment options.

Come to learn how to present marketing’s full potential to your management team. You'll hear how you can identify the most impactful investment options and what we see as the top 3 options based on our latest client cases and discussions with marketing leaders.

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Register now and come listen to how you can present marketing’s full potential to your management team

Online webinar on Wed, April 22 at 11–12 (EEST) 10–11 (CEST).

In this webinar, we'll cover:

 

• What is typically missing? Why is it so hard for business management to see marketing as an investment, and what can you do to fix that? 

• The business case structure: How can you define cost vs. benefit for your strategic initiatives in a way that C-level stakeholders understand?

• Value levers: How can you find the specific areas where marketing has the biggest impact on your company’s success?

• The top 3 options we see for each value lever based on our recent client cases and discussions with marketing leaders – and what you should consider in your planning.

 

Join now by filling out the form!

Register now:

 

Can’t make the live session?
Sign up anyway – you'll get the recording and materials after the webinar.

We use Demio as our webinar platform. After you sign up, you will receive a confirmation email from them with your unique joining link and a calendar invite.

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Meet the speaker on LinkedIn

Jani helps senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in complex B2B.

Let's connect on LinkedIn.

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