Focused exclusively on helping senior marketing executives in B2B complex industries

Challenges we help you with

Unclear expectations from business stakeholders.

Stakeholders see you as an event organizer, a support function, or a lead-gen machine.

The internal agency's way of working.

Proving the marketing impact and value on the business.

Prioritizing the right and most valuable initiatives.

Getting the team to row in the same direction as one team.

Who we work with

We work with experienced senior marketing executives, like CMOs, VPs, Directors, and Heads of Marketing.

You can lead either the whole marketing, a region, or a business line in the complex B2B industry, like industrial, professional service, software, or technology sector.

What these marketing leaders have in common is that they all share the courage and belief in marketing's potential.

How we work: Done-with-you consulting

The last thing you need is another slide deck filled with recommendations you don’t have time to implement.

Our engagements are designed to be practical. We know the real value is in successfully implementing the new way of working.

We bring the best practices and frameworks that are based on seeing these situations in complex B2B for years.

Closer to full potential by 2 new value streams — increase in added value and marketing budget by 54%

With a new vision and a redefined role for marketing, we helped a large multinational team move beyond sales support and sales-related activities. By identifying and introducing pricing power and competitive advantage as new value streams, the team was able to unlock its full potential.

38% increase in win rate for large strategic accounts and new role for marketing in big deals

We helped our global client to elevate marketing’s role in large strategic RFPs, developing a playbook and building the necessary capabilities to maximize impact in process. This led to over 15 million euros in added revenue within the first 12 months of the program, with attribution to marketing initiatives.

From 30% to 5% in ad hoc firefighting and transforming activity-based leadership to focus on accountability and performance

We helped a 35+ member marketing team shift from activity-based leadership to leading with accountability and performance. Using our Management System, we worked with the Marketing Executive to develop a business plan and management process that clarified marketing’s role and established clear performance indicators for teams and individuals. As a result, ad hoc work was reduced to less than 5% of total resources.

44% improvement in marketing’s delivered and communicated value to the business

We helped a global technology and industrial services company better identify and communicate marketing’s overall value—improving it by 44% compared to previous levels. By establishing programs for competitive advantage and building team-wide capabilities, we enabled value-driven goal-setting and systematic value communication processes at every level.